Brand Tone

Practical, Solution-Oriented, Direct, Trust-Building, Informal and Relatable

Brand Values

• •Practicality/Utility
• •Innovation
• •Accessibility/Affordability
• •Trust and Transparency
• •Customer Convenience
• •Empowerment

Best Practices

• •Maintain a practical and solution-oriented approach, focusing on how products solve everyday problems.
• •Use direct and benefit-driven language in headlines and descriptions.
• •Incorporate trust-building phrases like 'Compra con confianza' and highlight 'Paga al recibir' options.
• •Adopt an informal and relatable tone, leveraging 'hacks' to engage the audience.
• •Ensure all content is accessible and caters to a Spanish-speaking audience when appropriate.

Social Perception

A multi-faceted e-commerce brand (Joselevende) focusing on practical home goods, repair solutions, and potentially jewelry, primarily targeting a Spanish-speaking audience in Latin America. Perceived as innovative, accessible, and trustworthy due to 'pay on receipt' model and focus on solving everyday household problems.

Copy Examples

• •Solución práctica pa... (Practical solution for...)
• •Dile adiós a las fugas (Say goodbye to leaks)
• •Combate las grietas y filtraciones (Fight cracks and leaks)
• •Añade estabilidad y silencio a tu lavadora (Add stability and silence to your washing machine)
• •Compra con confianza en joselevende, antes de pagar puedes ver tu producto (Buy with confidence at Joselevende, you can see your product before paying)