Brand Tone

supportive, encouraging, practical, and health-conscious

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Practicality and Simplicity
• •Customer Support and Guidance
• •Sustainability
• •Empowerment

Best Practices

• •Focus on Empowerment, Not Restriction: Frame portion control as a positive step towards health and well-being, rather than a diet of deprivation. Use words like "nourish," "balance," "support," and "achieve."
• •Be Empathetic and Understanding: Acknowledge the challenges customers might be facing (e.g., post-surgery recovery, weight management struggles) and position Uba as a helpful, non-judgmental partner.
• •Highlight Practical Benefits and Quality: Clearly explain how the products work and the tangible benefits they offer (e.g., "easy to clean," "durable porcelain," "clear visual guides").
• •Maintain a Positive and Encouraging Voice: Use uplifting language. Celebrate small victories and the journey towards better health. Avoid overly clinical or technical jargon where simpler, more encouraging terms can be used.
• •Ensure Clarity and Simplicity: The copy should be easy to understand, reflecting the brand's aim to simplify healthy eating. Get straight to the point while being warm and approachable.

Social Perception

Customers generally perceive Uba positively as a provider of high-quality, effective tools for portion control and healthier eating. The brand is seen as particularly beneficial for bariatric patients. Reviews often highlight the visual guidance the products provide and their role in developing better eating habits. The design and material quality are frequently commended. While some find the products a bit pricey, many feel they are worth the investment due to their quality and effectiveness. The brand seems to be trusted for its focus on a specific need (portion control) and its commitment to quality.

Copy Examples

• •Take the Guesswork Out of Healthy Eating. Body: With Uba's beautifully designed portion control tools, you're not just eating less, you're nourishing your body right. Start your journey to a healthier you, one perfectly measured meal at a time.
• •Your Partner in Post-Bariatric Success. Body: We understand the path you're on. Uba offers the supportive tools you need to navigate your bariatric journey with confidence. Eat well, feel great, and embrace your new lifestyle.
• •Quality You Can See and Feel. Healthy Habits You'll Love. Body: Crafted from premium porcelain, Uba plates and bowls make portion control effortless and elegant. Microwave, dishwasher, and freezer safe – because healthy living should be simple.
• •More Than Just Plates – It's a Pathway to a Balanced Life. Body: Discover how Uba's intuitive portion guides can help you achieve your wellness goals. We provide the tools, you create the transformation.
• •Mindful Eating, Made Easy. Body: Uba's portion control flatware helps you slow down, savor each bite, and truly listen to your body. It's the small changes that make a big difference.