Brand Tone

Friendly, Approachable, Playful, Cheerful, Handmade, and Personal

Brand Values

• •Supporting Local and Handmade
• •Affordability
• •Happiness and Joy
• •Quality (implied)
• •Entrepreneurial Spirit and Passion

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining your core brand personality (e.g., "Playful," "Friendly," "Handmade") and then list "Do's" and "Don'ts" for language. For example, Do: Use emojis to convey emotion, use contractions for a conversational feel. Don't: Use overly formal or technical jargon.
• •Tell Your Story Consistently: Weave elements of the founder's story and the brand's handmade, local-supporting ethos into different pieces of content. This reinforces authenticity and the personal touch.
• •Focus on "Happy": Continuously revisit the core idea of bringing happiness and joy through the products. Use words and imagery that evoke positivity and cheerfulness.
• •Maintain a Personal Founder's Voice (where appropriate): Signing off emails or messages from "Kash" or referencing the "mum-preneur" journey can enhance the friendly, small-business feel.
• •Create Content Pillars Around Values: Develop content themes that directly reflect your values, such as "Spotlight on Local Artists" (if collaborating), "Behind the Scenes of Handmade," or "How Our Accessories Spark Joy." This ensures values are consistently communicated.

Social Perception

Emerging Small Business, Community Focused (aspirational), Positive and Lighthearted

Copy Examples

• •Instagram Post: "Brighten your day and your 'do! ✨ Our handmade scrunchies are bursting with color and personality – just like you! Which one are you rocking today? #TrishkaAndCo #HappyHair #HandmadeWithLove #AussieMade"
• •Product Description (for a floral hair clip): "Add a touch of whimsical charm with our 'Petal Pop' hair clip! Lovingly handmade in Australia, this little beauty is perfect for keeping those flyaways in check while adding a sprinkle of joy to your look. Because every day deserves a bit of bloom! 🌸 #SupportSmall #HandmadeHairAccessories"
• •Facebook Ad: "Tired of boring hair days? We get it! Trishka and Co. brings you colorful, happy hair accessories, handmade with love right here in Australia. From playful bows to vibrant scrunchies, let's make your hair happy! Shop now and enjoy free shipping on orders over $65! #TrishkaAndCo #HairAccessories #ShopLocalAU"
• •Email Newsletter Snippet: "Hey Sunshine! 👋 Just a little note from Kash at Trishka and Co. to say thanks for being part of our journey! We're busy crafting more handmade happiness for your hair. P.S. Got a custom bow idea for a special occasion? Slide into our DMs on Insta – we love making unique creations! xoxo #HappyHairDays #CustomMade"
• •TikTok Video Idea (Text Overlay): "Unbox some handmade happiness with us! 💖 Each Trishka and Co. piece is made with love and a pop of color, right here in Aus! What makes your hair happy? #HairAccessories #SmallBiz #TikTokMadeMeBuyIt #ColorfulJoy"