Brand Tone

Helpful, Informative, Direct, Sales-Oriented, Professional (Aspiring), Accessible

Brand Values

• •Quality/Effectiveness
• •Customer Support
• •Value for Money
• •Efficiency
• •Accessibility

Best Practices

• •Highlight Value and Quality: Regularly balance mentions of affordability or special offers with assurances of professional quality, reliability, and effectiveness to build trust.
• •Emphasize responsive customer service.
• •Incorporate Customer Proof (where possible): Continue to leverage positive customer testimonials in marketing materials to reinforce trust and validate brand promises, as already practiced on the website.
• •Showcase expertise through helpful content like engine reprogramming guides, positioning the brand as knowledgeable and trustworthy.
• •Offer clear and accessible information about product features and benefits, avoiding overly technical jargon to appeal to a broader audience.

Social Perception

Positive (among its customers), Emerging Trust, Backed by responsive customer service and positive user reviews.

Copy Examples

• •Offre Spéciale : 20€ de réduction sur votre première commande!
• •Qualité professionnelle à portée de main.
• •Livraison rapide en 2-4 jours via Colissimo.
• •Service client réactif pour toute question ou assistance.
• •Très bon rapport qualité/prix, je suis satisfait de mon achat!