Brand Tone

Empowering, Inclusive, Confident, Stylish, Approachable, Friendly, Quality-Conscious

Brand Values

• •Empowerment
• •Confidence
• •Comfort
• •Style
• •Inclusivity & Body Positivity
• •Quality & Performance

Best Practices

• •Embrace 'You-Centric' Language: Always speak directly to the customer and focus on her feelings, aspirations, and how the product benefits her (e.g., 'Feel confident,' 'Your style').
• •Lead with Empowerment & Positivity: Frame product benefits around strength, confidence, and self-celebration. Avoid language that implies 'fixing' or 'hiding.'
• •Highlight Inclusivity Authentically: Use language that genuinely welcomes all body types. Showcase this through diverse imagery and ensure product descriptions cater to varied needs (e.g., 'designed for every body,' 'celebrating all shapes').
• •Balance Style with Tangible Benefits: While emphasizing fashion and confidence, always ground it in the practical, high-quality features of the apparel (e.g., 'Stylish high-waist *and* buttery-soft fabric for ultimate comfort').
• •Develop a Brand Lexicon: Create a list of approved positive, empowering, and descriptive words (e.g., empower, celebrate, confident, strong, vibrant, buttery-soft, seamless, supportive, versatile, flow, radiate) and potentially words to avoid, to ensure consistency across all communications.

Social Perception

The brand projects an image of a company dedicated to providing stylish, comfortable, and high-quality activewear for all women, with a strong emphasis on empowerment and body positivity.

Copy Examples

• •Headline for New Collection: Unleash Your Mystique: Activewear That Moves With You, Celebrates You.
• •Product Description Snippet (Leggings): Feel that ‘nothing’s holding me back’ confidence. Our buttery-soft Mystique leggings offer high-waisted support and four-way stretch, designed to embrace your unique shape and power you through any day, any workout. Style, meet your new best friend: comfort.
• •Social Media Post (Image of diverse women wearing the leggings): Every body is a Mystique body. ❤️ Strong, stylish, and unapologetically you. Discover activewear that celebrates your journey. #MystiqueLeggings #EmpoweredWomen #BodyPositivity #ComfortAndStyle
• •About Us Page Excerpt: We're more than just leggings. We're a community built on the belief that every woman deserves to shine. Mystique is crafted to bring you unparalleled comfort, undeniable style, and a daily dose of confidence, because when you feel good, you conquer the world.
• •Email Subject Line (Promotion): Your Mystique Awaits: Style, Comfort & Confidence Inside!