Brand Tone

Empathetic, Comforting, Personal, Respectful

Brand Values

• •Love & Companionship
• •Remembrance & Honor
• •Comfort & Healing
• •Quality Craftsmanship
• •Personalization & Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (empathetic, comforting, respectful), and key emotional words to use or avoid. Share this with anyone creating content.
• •Focus on "You" and "Your Pet": Make the customer and their beloved companion the heroes of the story. Use language that speaks directly to their experience and emotions (e.g., "your cherished friend," "the love you shared").
• •Emphasize Comfort and Lasting Memories: Consistently weave in phrases that speak to the product's role in providing solace and preserving the beautiful memories of their pet.
• •Be Sensitive and Authentic: Avoid overly commercial or flippant language. The tone should always reflect genuine understanding and empathy for the customer's grief and love for their pet.
• •Maintain Consistency Across All Touchpoints: Ensure the empathetic and comforting tone is present on the website, in product descriptions, email communications, and any future social media or advertising efforts.

Social Perception

Potentially Positive (if product/service is good), Sensitive to Quality/Service Issues, Limited Visibility, ScamAdviser's low trust score is a concern

Copy Examples

• •Homepage Banner: Keep Their Paw Print on Your Heart. Beautiful, handcrafted memorial jewelry to cherish the love that never fades.
• •Product Description (Necklace): Hold them close, always. Our custom pet portrait necklace is more than just jewelry; it's a tender reminder of the joy, companionship, and unconditional love your cherished pet brought into your life. Let their precious face rest near your heart, a comforting presence wherever you go.
• •About Us Snippet (if created): At Balores, we understand that pets are family. Losing a furry friend leaves an undeniable space in our hearts. Our mission is to help you honor their memory with beautifully crafted keepsakes that offer comfort and celebrate a love that lasts a lifetime.
• •Social Media Post (if platform is adopted): Remembering our beloved companions is a journey of love. Our personalized memorial pieces are designed to bring a little comfort during difficult times, keeping their spirit alive and close. Share a memory of your cherished pet below. ❤️ #PetLove #PetMemorial #ForeverInOurHearts
• •Confirmation Email Snippet: Thank you for entrusting us with creating this special memorial. We are crafting your personalized keepsake with the utmost care and empathy, understanding how much this means to you. We hope it brings you comfort.