Brand Tone

Empowering, supportive, and informative, with a focus on natural health and well-being.

Brand Values

• •Health and Wellness
• •Natural and Quality Ingredients
• •Effectiveness
• •Simplicity and Accessibility
• •Sustainability
• •Customer Empowerment

Best Practices

• •Emphasize Freshness and Quality: Consistently highlight that juices are organic, made-to-order, cold-pressed, and contain no preservatives to build trust and reinforce value.
• •Frame a supportive, we're here for you attitude.
• •Highlight tangible benefits customers can experience, such as detoxification and improved digestion.
• •Showcase customer testimonials to build trust and social proof.
• •Responsibly note that cleanses are not primarily for weight loss and advise consultation with a doctor for certain individuals.

Social Perception

Trusted provider of fresh, good-tasting juices that deliver on promised benefits, supporting a healthier lifestyle.

Copy Examples

• •Fuel your body with our organic, cold-pressed juices, made fresh to order!
• •Reset your health journey with our delicious and revitalizing juice cleanses.
• •Experience the natural power of plant-based nutrition to feel your best.
• •We're passionate about making wellness simple, effective, and delicious for you.
• •Join our community and discover the benefits of a Drip'd Juice Cleanse!