Tono de Marca

Conscious & Mindful, Minimalist & Clean, Empowering & Expressive, Inclusive & Unisex, Approachable & Calm

Valores de Marca

• •Ethical Production
• •Sustainability
• •Self-Expression & Meaning
• •Inclusivity
• •Quality & Craftsmanship

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., conscious, empowering, minimalist, calm), key messaging pillars, words to use, words to avoid, and grammatical preferences. This ensures everyone creating content is aligned.
• •Prioritize Authenticity and Values: Ensure all copy genuinely reflects the brand's core values like ethical production, sustainability, and self-expression. Avoid making claims that cannot be substantiated.
• •Focus on "Show, Don't Just Tell": Instead of just saying the brand is ethical, highlight the certifications (GOTS, Vegan) and explain what they mean in simple terms. Let the product messages and imagery convey the feeling of empowerment and mindfulness.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual elements used on the website and social media. A minimalist visual style should be complemented by concise, clear, and calm language.
• •Engage Mindfully: When responding to comments or messages, maintain the established brand tone. Be respectful, thoughtful, and reinforce the brand's values in all interactions. This builds a consistent brand personality.

Percepción Social

Positive, thoughtful, intentional, unique, values ethical fashion and self-expression.

Ejemplos de Copy

• •Instagram Post (Image: Person wearing a "Self-Love Club" sweatshirt, looking content): *Caption:* "Wear your values. Our ethically crafted 'Self-Love Club' sweatshirt – a soft reminder of what truly matters. Made with GOTS certified organic cotton, because kindness extends to our planet too. #SenseOfWords #EthicalFashion #SelfLoveJourney #ConsciousStyle #MeaningfulWardrobe"
• •Website Product Description (For a t-shirt with the word "Evolve"): *Headline:* Evolve: A Gentle Nudge Forward. *Body:* "Embrace growth with our 'Evolve' tee. Simple, soft, and sustainably made, this unisex t-shirt is a quiet statement for your everyday journey. Crafted from 100% organic cotton, designed for comfort and conscious living. Wear it as a reminder of your constant becoming. #SenseOfWords #Evolve #MindfulDressing #SustainableFashion #UnisexStyle"
• •Email Newsletter Subject Line: Words That Whisper, Style That Speaks | New Arrivals from Sense of Words
• •Facebook Ad (Carousel format showcasing different embroidered messages): *Headline:* More Than Just Clothes. It's a Feeling. *Body:* "Find your word. Express your essence. Sense of Words offers ethically made, unisex apparel that carries meaning. Soft on your skin, gentle on the earth. Discover messages that resonate. Shop the collection now. #SenseOfWords #WearYourStory #EthicalStyle #SustainableLiving #MeaningfulMessages"
• •Instagram Story (Series of images: close-up of embroidery, fabric texture, a person smiling wearing the item): *Text Overlay 1:* "Feel the difference." *Text Overlay 2:* "Ethically sourced. Beautifully embroidered." *Text Overlay 3:* "Words that connect." *Text Overlay 4 (with swipe-up link):* "Discover Sense of Words."