Brand Tone

Supportive and Encouraging, Friendly and Approachable, Enthusiastic and Passionate, Helpful and Informative, Community-Focused

Brand Values

• •Creativity
• •Quality
• •Affordability
• •Community
• •Customer Support
• •Supporting Local (Australian)

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., words to use, words to avoid, level of formality, use of emojis/humor). Make this accessible to anyone writing copy.
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, aspirations, and problems. Use language that speaks directly to them and shows how your products help *them* achieve their crafting goals.
• •Be Genuinely Enthusiastic: Let your passion for crafting and your products shine through. Authentic enthusiasm is contagious and resonates with fellow crafters.
• •Encourage Interaction and Build Community: Ask questions, invite sharing, and respond to comments and messages in a friendly, helpful manner. Use calls-to-action that foster engagement.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or a customer service reply, the tone should feel recognizably "Threads Australia" – supportive, friendly, and inspiring. Regular review of content can help ensure this.

Social Perception

Positive, Reliable Supplier, Inspiring, Engaged with Community

Copy Examples

• •Unleash your brightest ideas yet! ✨ Our stunning new collection of [Vinyl Type] has just landed, packed with vibrant colors and an easy-weed finish you'll adore. Perfect for making your next project pop! What will you create first? #ThreadsAustralia #CraftSupplies #NewCollection #DIYMagic
• •Look at this incredible [Project Type] made by the talented @[CustomerHandle] using our [Product]! 😍 We're so inspired by your creativity! Keep sharing your amazing makes with #ThreadsAUCreations for a chance to be featured. Let's craft together! #ThreadsCommunity #CustomerLove #CraftInspo
• •Ready to stock up and save? 🎉 This week only, enjoy [Discount]% off all our [Category, e.g., Homeware Blanks]! It's the perfect excuse to finally start that project you've been dreaming about. Happy crafting! Shop now via the link in bio. #ThreadsDeals #CraftingOnABudget #DIYProjects #AustraliaCrafts
• •Struggling with [Common Crafting Problem, e.g., weeding intricate designs]? We've got you! 😉 Tip: Try a [Specific Tool] and a little patience – reverse weeding can also be a game-changer! What are your go-to crafting hacks? Share below! 👇 #CraftTips #ThreadsAustralia #VinylCrafts #EmbroideryHelp
• •From a spark of passion to a community of creators – that's the Threads Australia story. ❤️ We believe everyone has a creative streak, and we're here to fuel it with quality supplies, friendly support, and a whole lot of inspiration. Thanks for being part of our journey! #ThreadsStory #CraftCommunity #SupportSmallAU #PassionForCraft