Brand Tone

Fashion-Forward & Trendy, Informative & Promotional, Customer-Oriented & Accessible, Established & Experienced, Value-Driven

Brand Values

• •Quality Products
• •Customer Trust & Service
• •Fashion Variety & Brand Selection
• •Heritage & Experience
• •Value for Money

Best Practices

• •Stay Current with Fashion Language: Use contemporary fashion terminology and style descriptions that resonate with the target audience. Keep an eye on trends in fashion writing.
• •Highlight Brands and Trends: Consistently feature the desirable brands they stock and connect products to current or upcoming fashion trends.
• •Emphasize Quality and Trust: Weave in their long history and commitment to quality products and customer service to build and maintain trust, especially when highlighting value propositions.
• •Clear Call to Actions for Shopping: Ensure all promotional copy leads to a clear and easy way for customers to shop the featured items or offers (e.g., "Shop Now," "Discover the Collection," "Link in Bio").
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used in copywriting aligns with the visual presentation on the website and social media (e.g., if visuals are youthful and vibrant, the language should generally match).

Social Perception

Multi-Brand Fashion Retailer, Established Local Presence, Online Shopping Destination for Deals, Generally Reliable

Copy Examples

• •Website Banner: "Discover Your Style at Tzikas! Shop the latest collections from your favorite brands. Quality fashion since 1964."
• •Social Media Post (New Collection): "Hello Spring! 🌸 The new [Brand Name] SS'25 collection has landed at e-tzikas.gr! Fresh looks, vibrant colors, and the quality you love. Tap to explore! #NewCollection #[BrandName] #FashionGR #TzikasFashion"
• •Email Subject Line (Sale): "👗 Mid-Season Sale Starts Now! Up to 30% OFF at Tzikas!"
• •Product Description Snippet (Dress): "Turn heads in the [Dress Name] by [Brand]. Perfect for [Occasion/Use], this piece combines on-trend design with comfortable [Material]. Style it your way and enjoy free delivery on orders over €50!"
• •About Us Snippet (Social Media): "Dressing generations since 1964. At Tzikas, we bring you the best in fashion from leading brands, with a passion for quality and service you can trust. Explore our world at e-tzikas.gr."