Brand Tone

Passionate & Enthusiastic, Community-Focused, Immersive & Evocative, Informative & Supportive, Approachable & Friendly, Creative & Hobby-Oriented, Modern & Accessible (in part)

Brand Values

• •Passion for Gaming
• •Immersion & Engagement
• •Community & Connection
• •Creativity & Craftsmanship
• •Quality (implied)
• •Independence

Best Practices

• •Speak as a Fellow Enthusiast: Use language that resonates with wargamers and hobbyists. Show genuine passion for the fantasy setting and the mechanics of your game.
• •Emphasize Lore and World-Building: Consistently weave elements of the Runvar story and world into your communications to enhance immersion and make the brand synonymous with its unique universe.
• •Foster Community Interaction: Actively encourage discussions, ask questions, solicit user-generated content (painted miniatures, battle stories), and respond engagingly to comments and messages. Make your audience feel like part of the Runvar world.
• •Be Visually Rich and Evocative: Showcase high-quality images and videos of miniatures, artwork, and gameplay. Use descriptive language that paints a picture and excites the imagination.
• •Maintain Clarity and Support: While being immersive, ensure that instructional content (rules, tutorials) is clear, accessible, and supportive, helping players easily engage with and enjoy the game.

Social Perception

For their followers: They are likely perceived as dedicated creators of a unique fantasy wargame. The content suggests an appreciation for the hobbyist aspect (lore, painting, strategy). Wider public: Awareness is likely low beyond their niche target audience. The common name Tyton Games (shared with the US store) might cause some brand confusion for those searching generically. The focus on a specific game (Runvar) means their perception is tied directly to the appeal and quality of that game system and its associated miniatures. They are likely seen as specialists in their own game world rather than general game producers. The provision of STL files would be positively perceived by the 3D printing segment of the wargaming community as modern and supportive of new hobby trends.

Copy Examples

• •Facebook Post (New Miniature Release): Behold, the Ironclad Defenders of Runvar march forth! 🛡️ Fresh from the forges, these new Dwarf miniatures are ready to hold the line and protect your realms. Can you hear the call to battle? Share your grandest strategies below! #TytonGames #Runvar #NewRelease #DwarfMiniatures #FantasyWargaming
• •TikTok Video Caption (Short painting tutorial): Quick tip for making your Runvar Orcs POP! 🎨 Watch how a simple wash can bring out all that gruesome detail. What are your go-to painting hacks? Share 'em! #Runvar #MiniaturePainting #WarhammerCommunity (for reach, if appropriate) #HobbyTikTok #TytonGames #Orcs
• •Website Banner (Promoting the game): Forge Your Legend in Runvar! Command epic armies, delve into rich lore, and join a passionate community of wargamers. Your saga awaits. Discover Runvar today!
• •YouTube Video Intro Script (Battle Report): Welcome back, Warlords! Today, the Dwarves of Runvar clash with the savage Orc hordes in an epic confrontation that will shake the very foundations of the Grey Peaks! Grab your dice, rally your troops, and let’s see who claims victory in this chapter of the Runvar saga! Let us know in the comments who you're rooting for!
• •Email Newsletter Snippet (Community Spotlight): From the Workbench of Heroes! 🖌️ We're blown away by the incredible Runvar miniatures painted by our community this month! Check out these masterpieces [Link to gallery/social media features] and get inspired. Got your own heroes to share? Tag us @TytonGames and use #RunvarCreations for a chance to be featured!