Brand Tone

aspirational, confident, premium, polished, declarative, community-oriented, accessible

Brand Values

• •Sustainability
• •Craftsmanship
• •Creativity & Innovation
• •Giving Back
• •Customer-Centricity

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the brand's core values. Instead of just describing a necklace, explain why it was made—with sustainable materials, innovative design, or as a timeless piece intended to last.
• •Use Aspirational and Empowering Language: Employ words like "define," "elevate," "discover," "iconic," and "timeless." The copy should make the customer feel confident and forward-thinking, aligning their personal identity with the brand's aspirational goals.
• •Maintain a Premium yet Inclusive Tone: While the language should feel luxurious, avoid alienating potential customers. Balance premium descriptors with welcoming calls-to-action and clear, accessible information about shipping, guarantees, and customer service.
• •Be Transparent and Build Trust: Explicitly mention the Lifetime Guarantee, commitment to quality materials, and secure payment options in relevant copy (e.g., product pages, checkout). This reinforces the brand's value of craftsmanship and customer-centricity.
• •Tell the Brand Story Consistently: Regularly reference the journey from 'Drip Store' to 'Tyresse' where appropriate (e.g., 'About Us' page, introductory emails). This narrative of evolution reinforces the brand's mission to innovate and grow, adding depth and authenticity to its identity.

Social Perception

Transitional due to rebranding; mixed customer reviews (positive on value/discounts, mixed on quality); consistent and interactive social media presence; actively building trust through secure payments, guarantees, and transparency.

Copy Examples

• •Crafted for Forever. Designed for Now. Discover our new collection of sustainable statement pieces that define your style.
• •Elegance you can feel. The Serpentine Ring, meticulously crafted from sterling silver and designed to be an extension of you. Tap to explore modern heirlooms. #Tyresse #TimelessJewellery #SustainableFashion
• •An Icon, Reimagined | Inside the Tyresse Collection. We believe in style with substance. See the craftsmanship and innovation that go into every piece, designed for the modern individual.
• •The Art of Adornment. Your style is your story. Tell it with Tyresse. We evolved from the UK's urban jewelry scene to create a world of timeless fashion. Enjoy complimentary worldwide shipping on all orders. Shop the look.
• •A symbol of strength and creativity, our signature pendant is more than an accessory—it's a statement. Cast in high-quality vermeil and designed in our Manchester studio, this piece is protected by our Lifetime Guarantee. Wear it with confidence. Wear it for life.