Tono de Marca

Minimalist & Direct, Educational & Transparent, Chic & Modern, Ethical & Conscious

Valores de Marca

• •Simplicity
• •Transparency
• •Quality & Efficacy
• •Sustainability & Ethics
• •Accessibility/Fair Pricing

Mejores Prácticas

• •Embrace Minimalism: Keep language clear, concise, and direct. Avoid jargon or exaggerated claims, reflecting the product formulation philosophy.
• •Prioritize Transparency: Clearly communicate ingredient information, sourcing, and the benefits of each component. Educate the consumer.
• •Maintain an Educated & Refined Tone: The voice should be knowledgeable and sophisticated, yet accessible, aligning with the Parisian chic aesthetic.
• •Highlight Ethical Values: Consistently weave in messages about sustainability, vegan ingredients, cruelty-free practices, and B Corp certification.
• •Focus on Efficacy and Naturalness: Emphasize the power of natural, high-quality ingredients and the tangible results users can expect.

Percepción Social

Positive Overall: Customers generally appreciate the brand's natural, minimalist, and effective products. Many value the transparency regarding ingredients and the ethical, cruelty-free approach. The aesthetic and packaging are frequently praised. Trusted for Sensitive Skin: The absence of harsh chemicals and artificial fragrances makes it a popular choice for sensitive skin. Effective Products: Many users report seeing positive results from the products, particularly serums and tinted products.

Ejemplos de Copy

• •Headline: Pure. Potent. Parisian. Body: Experience skincare distilled to its essence. Typology delivers powerful, natural ingredients without the noise. Discover your skin's true potential. Call to Action: Shop Minimalist Skincare.
• •Headline: Transparency You Can See. Results You Can Feel. Body: We believe in uncomplicated skincare. That's why we list every ingredient and its purpose. Know your skincare, love your skin. Call to Action: Explore Our Formulations.
• •Headline: Sustainable Beauty, Effortlessly Chic. Body: Kind to your skin, kind to the planet. Our B Corp certified, vegan formulas and recyclable packaging bring Parisian elegance to your conscious routine. Call to Action: Discover Our Commitments.
• •Headline: Your Skin, Understood. Body: Overwhelmed by skincare options? Our online skin diagnosis helps you find precisely what your unique skin needs. Simple, effective, personalized. Call to Action: Take Your Skin Diagnosis.
• •Headline: Less Ingredients, More Impact. Body: Our concentrated serums are formulated with only the necessary active botanicals and proven ingredients to target your specific concerns. See the difference direct, honest skincare makes. Call to Action: Find Your Perfect Serum.