Brand Tone

authentic and passionate

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Regional Pride

Best Practices

• •Lead with the Story: In all copywriting, from product descriptions to social media captions, start with the narrative. Connect the product to its specific origin, the producer, or the traditional method of creation to reinforce authenticity.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and convey passion. Terms like "sun-drenched," "time-honored," "robust," "artisanal," and "heart of Calabria" create a vivid and appealing image of the products.
• •Educate the Customer: Frame your content as an opportunity to teach the audience about Calabrian cuisine. Explain the cultural significance of a dish, the best way to enjoy a particular product, or what makes a specific ingredient unique. This builds authority and consumer trust.
• •Maintain Visual Consistency: Ensure that all photography and videography align with the brand's values. Use rustic, natural, and high-quality imagery that reflects the authenticity of the products. Avoid overly polished or generic stock photos.
• •Develop a Brand Voice Guide: Create a simple internal document that outlines the brand's tone, key messaging points, and preferred terminology. This will ensure that anyone creating content for the brand does so in a unified and consistent manner.

Social Perception

The social perception of "Typical - Prodotti tipici calabresi" is still being formed but is generally positive, targeting consumers who seek high-quality, authentic regional food. Success hinges on delivering authenticity, product quality, and efficient customer service, building trust by consistently providing a genuine taste of Calabria.

Copy Examples

• •Experience the fiery heart of Calabria. Our artisanal 'Nduja is crafted according to tradition, a bold and spicy delicacy ready to be spread on warm bread or to enrich your favorite recipes. Taste the authentic flavor.
• •Typical - Prodotti tipici calabresi was born from a passion for our land and its treasures. We journey through the villages of Calabria to bring you the most authentic flavors, carefully selecting products that tell a story of tradition, quality, and family. We are more than a store; we are an invitation to discover the soul of Calabria.
• •A cheese with ancient origins, our Caciocavallo Silano is a testament to the pastoral heritage of the Sila mountains. Its aromatic and complex flavor, ranging from sweet to pleasantly piquant with aging, makes it a versatile table cheese, perfect for savoring on its own or as part of a traditional dish.
• •Subject: A Taste of the Real Calabria, Delivered to Your Door. This week, we're celebrating the iconic flavors of our region. From the sun-dried tomatoes to the handcrafted fileja pasta, each product is a piece of our story. Discover our new arrivals and bring the authentic taste of Calabria to your kitchen.
• •Tired of the usual? Explore the bold, genuine flavors of Calabria. We offer a curated selection of traditional products, from spicy cured meats to unique cheeses and preserves. Shop now and get free shipping on orders over €100.