Brand Tone

Approachable and Friendly, Inspirational and Encouraging, Authentic and Relatable, Educational and Informative, Passionate

Brand Values

• •Cultural Heritage
• •Family and Community
• •Accessibility and Simplicity
• •Flavor and Quality
• •Authenticity
• •Creativity

Best Practices

• •Know Your "Why": Always remember the core mission – to share relatable, culturally-inspired home cooking and inspire others. Let this purpose guide your language.
• •Speak Like Typhanie: Maintain her established voice – friendly, authentic, and passionate. Read her existing content aloud to get a feel for her natural cadence and word choices.
• •Focus on "Relatable" and "Familiar": Use language that resonates with home cooks. Avoid overly technical jargon unless explained simply. Highlight the ease and joy of cooking.
• •Embrace Storytelling: Weave in personal anecdotes or cultural insights when appropriate, just as Typhanie does. This strengthens the connection with the audience.
• •Engage Authentically: When responding to comments or messages, maintain the same warm, helpful, and appreciative tone. Show genuine interest in your community.

Social Perception

Positive and Appreciative, Seen as an Authority/Influencer, Inspiring Home Cooks, Nostalgic Connection, Engaging and Responsive

Copy Examples

• •Instagram Post (New Recipe): "Whisking up some sunshine today! ☀️ My new Coconut Curry Salmon is a little taste of the islands, made easy for your weeknight. Trust me, your family will be asking for seconds! Grab the recipe on typhaniecooks.com and let me know what you think! #CaribbeanFlavors #EasyRecipes #TyphanieCooks"
• •Facebook Ad (E-Cookbook): "Tired of the same old meals? Bring the vibrant tastes of Jamaica to your kitchen! 🇯🇲 My 'Island Soul Recipes' e-cookbook is packed with authentic, family-loved dishes that are simpler than you think. Click here to get your copy and start your flavor journey! 👉 [Link] #JamaicanFood #HomeCooking #IslandSoul"
• •TikTok Video Intro (Quick Tip): "Hey food fam! Typhanie here. Want to know the secret to the PERFECT jerk marinade? It's all about fresh ingredients and a little bit of love. Let me show you my quick go-to blend! #JerkChicken #CookingTips #TyphanieCooks"
• •Pinterest Pin Description: "Save this for later! 📌 Easy Jamaican Brown Stew Chicken that's rich, flavorful, and fall-off-the-bone tender. The ultimate comfort food, simplified. Full recipe on typhaniecooks.com. #JamaicanRecipes #ComfortFood #DinnerIdeas"
• •Website Blog Post Snippet (About Page): "For me, cooking is more than just food; it's about connection – to my roots, my family, and to all of you. My goal with Typhanie Cooks is to show you that delicious, culturally rich meals are within reach, no matter your kitchen confidence. Let's make some magic together!"