Brand Tone

passionate, nostalgic, and personable

Brand Values

• •Preservation of History & Craftsmanship
• •Igniting Creativity & Storytelling
• •Customer Connection & Trust
• •Quality & Meticulous Restoration
• •Personalization & Individuality

Best Practices

• •Embrace Nostalgia: Use language that evokes the charm, history, and romance of typewriters and the analogue writing experience.
• •Highlight Craftsmanship: Emphasize the meticulous restoration process and the quality of the vintage machines.
• •Speak with Passion: Let your genuine love for typewriters and their ability to inspire shine through in your words.
• •Be Personable and Approachable: Maintain a friendly, helpful, and customer-centric voice in all communications, mirroring their praised customer service.
• •Focus on the Creative Journey: Connect typewriters to the act of creation, storytelling, and the unique experience they offer in a digital world.

Social Perception

Customers and the general public perceive El Granero Typewriter Company very positively.

Copy Examples

• •Unlock your next story. Discover the timeless magic of a lovingly restored vintage typewriter from El Granero. Each key holds a history, ready to write yours.
• •More than a machine, it's a muse. Find your perfect writing companion at El Granero Typewriter Company and let the analogue inspiration flow. #Vintagetypewriter #WritingCommunity
• •Remember the satisfying click-clack? We bring that nostalgia back to life. Expertly refurbished typewriters, shipped with care from our workshop to your desk. Explore the collection.
• •For the love of letters. El Granero: Preserving the art of typewriting, one beautiful machine at a time. Find yours and feel the difference.
• •A gift that truly resonates. Surprise the writer, poet, or dreamer in your life with a unique vintage typewriter, restored with passion by El Granero.