Brand Tone

innovative, modern, and focused on performance and quality

Brand Values

• •Innovation
• •Quality
• •Customer Improvement
• •Performance and Precision
• •Reliability and Trust

Best Practices

• •Emphasize Innovation and Technology: Consistently highlight the advanced features, proprietary designs, and problem-solving capabilities of the products. Use terms like "next-generation," "smart technology," "patented design," and "innovative solutions."
• •Focus on Quality and Durability: Reassure customers of the product's reliability and longevity. Mention rigorous testing, premium materials, and superior craftsmanship.
• •Adopt a Driver-Centric Approach: Speak directly to the driver's needs and desires – enhanced safety, improved convenience, better performance, and personalization. Frame benefits around how the product improves their driving life.
• •Maintain a Confident and Authoritative Voice: As a leader in the field with over 20 years of experience, the tone should be knowledgeable and self-assured, without being arrogant.
• •Keep it Modern and Energetic: Use dynamic language and a slightly enthusiastic tone, especially when showcasing new products or highlighting performance aspects. Ensure visual content on social media matches this energy.

Social Perception

Positive Recognition for Innovation and Quality. Association with "Type S" Performance (Acura). Significant retail presence through major retailers like Costco, AutoZone, Walmart, and Target.

Copy Examples

• •Headline: Elevate Your Drive with TYPE S Innovation. Body: Experience the future of vehicle personalization. Our cutting-edge accessories are engineered for performance, quality, and a safer, more connected journey. Discover the TYPE S difference today.
• •Headline: See More. Do More. Drive Smarter. Body: From crystal-clear 4K dash cams to powerful LED lighting, TYPE S equips you with the visibility and technology to conquer any road. We don't just make accessories; we enhance your driving experience.
• •Headline: 20 Years of Pushing Boundaries. Body: For over two decades, TYPE S has been at the forefront of automotive innovation. Trust in our legacy of quality and our commitment to bringing you the most advanced accessories for your vehicle.
• •Headline: Power Your Adventure. Protect Your Journey. Body: Don't let a dead battery or a blind spot hold you back. TYPE S jump starters and smart camera systems offer peace of mind and proven performance, so you're always ready for what's next.
• •Headline: Your Drive, Personalized. Body: Unleash the full potential of your vehicle with TYPE S. Our meticulously designed accessories offer seamless integration and superior functionality, letting you tailor your ride to your exact needs and style.