Brand Tone

Stylish & Modern, Playful & Creative, Design-Oriented & Appreciative of Detail, Inspirational & Expressive, Friendly & Approachable (implied)

Brand Values

• •Celebration of Typography & Design
• •Quality & Aesthetics
• •Creativity & Self-Expression
• •Joy & Playfulness
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., playful, stylish, witty, inspirational), including acceptable vocabulary, phrases to use/avoid, and the general feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Type Ohlala, this is likely a design-savvy, creative individual. The language should resonate with their interests and appreciation for aesthetics and clever wordplay.
• •Weave in Brand Keywords & Concepts: Consistently incorporate terms related to typography, design, creativity, and the brand's playful "Ohlala" spirit into the copy naturally. This reinforces brand identity.
• •Prioritize Visual-Verbal Harmony: Ensure the copy complements the visual style. For a brand like Type Ohlala, where aesthetics are key, the words should enhance the visual experience, not detract from it. The tone of the text should match the mood of the images.
• •Review and Refine: Regularly audit your copy across all channels (website, social media, emails, ads) to ensure it aligns with the defined brand tone. Get feedback and be willing to adjust to maintain consistency and relevance.

Social Perception

The brand likely appeals to individuals who are design-conscious, interested in home decor, typography, and unique, stylish gifts. They likely appreciate modern aesthetics and creative expression. The brand projects an image of being a source for unique, high-quality, and aesthetically pleasing typographic products. They aim to be perceived as creative, modern, and a go-to for those looking to add a touch of design and personality to their environment or gifts. The lack of widespread unsolicited reviews or media mentions suggests that while they have a clear brand identity on their own channels, their broader public perception and market penetration might still be growing or concentrated within a specific niche or region (likely German-speaking areas).

Copy Examples

• •For a new poster collection: "Words have power. And style. Our new poster collection is here to help you say it all, beautifully. Find your statement piece and let your walls do the talking. #TypeOhlala #WallArt #TypographyLove #ModernHome"
• •For magnetic letters: "Become a word acrobat! Our colorful magnetic letters aren't just for lists; they're for mini-masterpieces on your fridge, mood board, or any magnetic surface. Spell it out, play around, and make your message stick! What will you write? #TypeOh #MagneticLetters #PlayfulDesign #HomeDecorFun"
• •For a stationery set: "Pen to paper never looked so good. Elevate your everyday notes and grand ideas with our new stationery sets – where chic design meets the joy of writing. Perfect for gifting, even better for keeping. #TypeOhlala #StationeryAddict #DesignerPaper #GiftIdeas"
• •Instagram caption for a lifestyle product shot: "That weekend feeling, styled by Type Ohlala. ✨ Bringing a little bit of typographic joy to your everyday moments. What little details make your space feel like home? #TypeOh #HomeDecor #Lifestyle #WeekendVibes #DesignInspiration"
• •Email subject line for a sale: "Ooh La La! Your Next Design Crush is On Sale! 😉"