Brand Tone

Professional, Contemporary & Modern, Refined & Minimalist, Expert & Knowledgeable, Collaborative

Brand Values

• •Quality Craftsmanship
• •Contemporary Aesthetics
• •Typographic Expertise
• •Independence
• •Collaboration & Community
• •Historical Awareness & Innovation

Best Practices

• •Prioritize Clarity and Precision: Use language that is direct, unambiguous, and reflects the meticulous nature of type design. Avoid overly casual slang or jargon that doesn't align with a professional, expert image.
• •Emphasize Craftsmanship and Quality: Consistently highlight the skill, attention to detail, and high standards that go into creating their typefaces. Words like 'meticulous,' 'precision,' 'refined,' and 'expertly crafted' can reinforce this.
• •Maintain a Contemporary and Forward-Looking Voice: While acknowledging historical inspiration (as is common in type design), the overall tone should be modern and innovative.
• •Educate and Inform: Share knowledge through descriptions, journal entries, and (if applicable) social media content. This positions the brand as an authority and provides value beyond just selling fonts.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the minimalist, clean, and sophisticated visual presentation of their website and typefaces. The language should feel as carefully chosen as their letterforms.

Social Perception

Respected by Design Peers, Provider of High-Quality Tools, Niche & Specialized, Associated with Modernity and Precision

Copy Examples

• •Type Department: Crafting contemporary typefaces for discerning brands. Explore fonts that define the future of design.
• •Discover our latest collection of meticulously designed typefaces. Each font is a testament to precision, functionality, and modern aesthetics, ready to elevate your next project.
• •Beyond retail. Type Department collaborates with leading brands to create bespoke typographic identities. Let's design your unique voice.
• •Delve deeper into the art of typography. Our new journal article explores [Specific Topic], offering insights for design professionals.
• •Introducing [Font Name] – a harmonious blend of [Characteristic 1] and [Characteristic 2]. Engineered for clarity and impact. Discover the family via the link in bio. #TypeDesign #ContemporaryTypography #FontLaunch #TypeDepartment