Brand Tone

Enthusiastic and Passionate, Community-Focused and Friendly, Knowledgeable and Informative, Modern and Trendy, Professional and Trustworthy

Brand Values

• •Passion for Mechanical Keyboards
• •Community Building
• •Quality
• •Customer Satisfaction
• •Accessibility & Latest Products
• •Transparency

Best Practices

• •Speak Like an Enthusiast, Not Just a Seller: Use language that resonates with the hobby. Incorporate community slang (e.g., "thock," "clack," "endgame") where appropriate, but ensure clarity for newcomers too. Share your genuine passion.
• •Prioritize Community Engagement: Frame copy as a conversation. Ask questions, encourage sharing of builds and preferences, and actively respond to comments and messages in a friendly, helpful manner.
• •Educate and Inform: Don't just list product features; explain the benefits and how they contribute to the user's experience. Create content that helps customers make informed choices (e.g., switch guides, build tips).
• •Maintain Polish Roots with Global Appeal: While catering to the Polish community is key, ensure English content is fluent and natural for broader appeal, especially as their product range includes internationally recognized brands. Keep the friendly, "two brothers" origin story woven into the narrative where appropriate.
• •Be Visually and Auditorily Driven on Socials: Complement copy with high-quality images and videos (especially sound tests on platforms like TikTok and YouTube). Let the products (and their sounds) do some of the talking, with copy that enhances that sensory experience. Ensure copy is concise and punchy for these platforms.

Social Perception

Highly Positive Customer Perception, Seen as a Go-To for Polish Keyboard Enthusiasts, Engaging and Modern, Trustworthy

Copy Examples

• •Headline: "Your Dream Build Starts Here. 🇵🇱 The Widest Range of Mechanical Keyboard Switches in Poland!" Body: "Tired of searching? Dive into Typebuilders.pl for everything you need to craft the perfect custom keyboard. From the clickiest tactiles to the smoothest linears, we've got the heart of your board covered. Join our community of Polish keeb fanatics!"
• •Social Media Post (Instagram/Facebook with a picture of a new product): "🔥 Fresh Drop! 🔥 The [Product Name] has landed at Typebuilders HQ! We know you've been waiting for this one. Unbox the hype with us – link in bio for specs and to snag yours. What build are you dreaming up with these? Let us know below! 👇 #Typebuilders #KeebsPL #CustomKeyboard #NewGear"
• •TikTok Video Intro (Voiceover): "Stop scrolling, keeb lovers! 🛑🔊 We're about to bless your ears with the THOCK of the new [Switch Name] on our latest build. Sound on, and tell us your favorite switch sound in the comments! #ASMR #Keebtok #TypebuildersPL #KeyboardSounds"
• •Email Newsletter Subject: "🤫 Psst... Your Next Keyboard Obsession is Inside (+ a little something for you!)" Body Snippet: "Hey [Customer Name], As fellow keyboard enthusiasts, we get that itch for the latest and greatest. That's why we're thrilled to show you what's new at Typebuilders.pl this week! Plus, because you're part of the Typebuilders family, here's a [discount/offer] on your next order. Let's build something amazing together!"
• •Product Page Snippet (for a set of keycaps): "Not just keycaps, they're the soul of your setup. ✨ These [Keycap Name] bring the [adjective, e.g., vibrant, sleek, retro] vibes you've been looking for. Crafted for feel, designed for looks, and waiting to complete your masterpiece. Got questions? We're fellow builders – ask us anything!"