Brand Tone

Empowering & Confident, Innovative & Tech-Forward, Approachable & User-Friendly, Results-Oriented & Assuring, Community-Focused & Engaging

Brand Values

• •Innovation & Quality: "TYMO specializes in developing innovative hair styling tools" and focuses on "design, quality and lived-in beauty that inspire." They aim to craft "ingenious products" by understanding technology and customer feedback.
• •Customer-Centricity: Listens to the "voice of customers for better results." The brand aims to provide tools that meet diverse hair needs and offer "sincere post-sales services."
• •Authentic Beauty & Empowerment: Encourages users "to be themselves in an authentically beautiful way across the world." Aims to provide tools for "naturally glamorous looks with diversified possibilities."
• •Efficiency & Practicality: Designs tools that are "quick and easy to use," save time, and deliver professional results at home.
• •Accessibility: Strives to fill the gap between low-quality and extremely expensive products, offering affordable yet high-quality fashion-tech hair tools.

Best Practices

• •Focus on Empowerment and Solutions: Frame copy around how TYMO products solve common hair frustrations (e.g., time, difficulty, frizz) and empower users to achieve their desired look with confidence and ease. Use active, encouraging language.
• •Highlight Innovation with Clarity: When mentioning technological features (e.g., PTC heating, ionic technology), explain the *benefit* to the user (e.g., "even heat for less damage," "frizz-free shine") rather than just listing the feature. Keep it understandable and relatable.
• •Maintain an Approachable & Authentic Voice: Write as if you're a knowledgeable friend offering helpful advice. Use clear, straightforward language. Incorporate user-generated content and testimonials to reinforce authenticity and community.
• •Be Results-Driven and Benefit-Oriented: Clearly communicate the end result (e.g., "silky," "smooth," "voluminous," "salon-quality") and the benefits (e.g., "time-saving," "easy to use," "hair protection"). Use strong visuals alongside copy to showcase these results.
• •Stay Consistent Across All Channels: Ensure the tone (empowering, innovative, approachable, results-oriented) is reflected in website copy, social media posts, ad campaigns, email marketing, and customer service interactions for a cohesive brand experience.

Social Perception

Positive: Overwhelmingly positive, with customers frequently expressing satisfaction with product performance, ease of use, and the results achieved. Many consider the tools a "game changer."

Copy Examples

• •Headline: Stop Dreaming About Salon Hair. Start Living It. Body: Tired of fighting frizz and endless styling hours? TYMO's innovative hair tools are here to revolutionize your routine. Get those stunning, silky-smooth results you crave, effortlessly and in minutes. Unlock your hair's true potential. #TYMOBeauty #EffortlessGlam
• •Headline: Your Hair, Your Rules. TYMO Makes it Easy. Body: Whether it's sleek straight, bouncy curls, or perfect waves, TYMO gives you the power to create your signature look without the fuss. Our tech-forward designs ensure salon-quality styling that’s quick, easy, and kind to your hair. Be authentically you. #FashionTech #TYMOStyle
• •Headline: Join the TYMO Tribe: Real Results, Real Confidence. Body: See why millions are obsessed! From busy mornings to glam nights out, TYMO delivers flawless hair every time. Don't just take our word for it – check out the incredible transformations from our community. Share your #TYMOMoment!
• •Headline: Innovation for Your Best Hair Days. Every Day. Body: At TYMO, we blend cutting-edge technology with sleek design to bring you hair tools that truly perform. Experience faster styling, lasting results, and hair that feels as good as it looks. Discover the TYMO difference. #HairTech #SalonQuality
• •Headline: Short on Time? Not on Style. Thanks to TYMO. Body: Get ready in record time with TYMO! Our straightening brushes and stylers are designed for maximum efficiency, giving you that perfect blowout look or sleek finish in a fraction of the time. More time for you, flawless hair for always. #TYMOTimeSaver #QuickStyle