Brand Tone

aspirational, exclusive, and embedded in UK streetwear culture

Brand Values

• •Exclusivity & Hype
• •Street Credibility
• •Quality within its Niche
• •Community Engagement
• •Aspiration

Best Practices

• •Embrace UK Streetwear Slang: Use authentic language that resonates with the target audience (e.g., "cop," "drop," "fit," "mad"). This builds credibility and community.
• •Create Urgency and Scarcity: Consistently use language related to limited stock, specific drop times, and exclusivity in your copy to drive immediate action.
• •Lead with Confidence and Aspiration: Frame the brand as a leader, not a follower. Use confident, bold statements ("Own the Streets," "We disagreed") that empower the customer.
• •Leverage Social Proof: Integrate user-generated content, influencer reviews, and positive customer quotes into your marketing copy to build trust and reinforce brand perception.
• •Keep it Simple and Direct: Especially on social media, use short, punchy sentences. The focus should be on the product's visual appeal and the feeling it evokes, not lengthy descriptions.

Social Perception

The perception of Tymlus is mixed but leans positive among its target audience, seen as a legitimate and popular emerging streetwear brand. Positive feedback highlights the slim-fit design and quality of tracksuits. The brand has successfully built hype around its product drops and promotional offers.

Copy Examples

• •The wait is over. The 'Crystal Rain' fit lands this Friday at 7 PM. Engineered for the streets. Our signature slim fit, puff print detailing, and unmatched quality. This one ’s not sticking around. Set your alarms. #Tymlus #UKStreetwear #Tracksuit
• •They said slim fit was dead. We disagreed. Tymlus is back. Don ’t sleep on this drop. Tap in to get yours. Limited Stock | Tymlusgrid.com
• •Own The Streets. Premium streetwear designed in London. Built to last. Discover the latest collection. SHOP NOW
• •You ’re in. Early access to the drop. You get first look. As a subscriber, you get a 1-hour head start on everyone else. Use your exclusive access to secure the fit before it sells out. The password unlocks at 6 PM. GET READY
• •Still thinking about it? Your cart is waiting. We ’ve noticed you ’ve had your eye on our gear. Quality, fit, and style that sets you apart. Complete your order now with fast UK shipping. SECURE YOUR FIT