Brand Tone

Sentimental, heartfelt, personal, gentle, warm, evocative, approachable, and empathetic, aiming to connect with customers on an emotional level.

Brand Values

• •Cherishing Memories
• •Thoughtful Personalization
• •Celebrating Milestones
• •Connection and Relationships
• •Quality and Permanence

Best Practices

• •Use Storytelling: Frame products around the stories they can tell. Instead of listing features, describe the memories they can hold and the feelings they can evoke.
• •Focus on "You" and "Your": Address the customer directly. Use language that centers on their life, their memories, and their relationships to make the copy feel personal and relatable.
• •Employ Emotive and Sensory Language: Use words that trigger feelings of nostalgia, warmth, love, and comfort. Adjectives like "cherished," "timeless," "heartfelt," and "unforgettable" align perfectly with the brand.
• •Ask Engaging Questions: Prompt the audience to reflect on their own memories and relationships (e.g., "What's your most treasured memory?" or "Who would you share this with?"). This fosters a sense of community and personal connection.
• •Maintain Visual and Tonal Harmony: Ensure that the warmth and sentimentality of the copy are reflected in the visual elements. Use soft lighting, clean aesthetics, and images of connection and happiness to create a cohesive brand experience.

Social Perception

Largely positive, with customers valuing the emotional weight and uniqueness of the products. The brand is perceived as a trusted source for high-quality, sentimental gifts that are more than just objects—they are carriers of memories, fostering strong emotional connections.

Copy Examples

• •Some stories are too precious to be forgotten. Treasure every ticket stub, photograph, and handwritten note in a box built to hold your most cherished memories. What moments would you keep safe in yours? #TymeFlyes #MemoryBox #CherishEveryMoment
• •Another year of love, laughter, and memories. Celebrate your journey together with a gift that tells your unique story. Our personalized anniversary prints capture the moments that made you, you. #AnniversaryGift #PersonalizedGifts #LoveStory
• •Dad, thank you for the moments that matter.
• •From their first breath to their first smile, some moments feel like magic. This personalized print captures the details of that unforgettable day, creating a timeless keepsake you and your little one will treasure forever. A beautiful way to celebrate the start of a new chapter.
• •Handmade keepsakes and personalized wedding gifts that capture the heart of your special day. From 'I do' to happily ever after, cherish every second.