Brand Tone

Playful and Cheerful, Friendly and Approachable, Inclusive, Conscious and Caring

Brand Values

• •Playfulness and Fun
• •Comfort and Freedom
• •Style and Self-Expression
• •Durability and Practicality
• •Accessibility and Affordability
• •Inclusivity
• •Sustainability

Best Practices

• •Always Prioritize "Playful Comfort": Ensure that the language used evokes a sense of fun, freedom, and ease. Words like "play," "adventure," "soft," "easy," and "comfy" should be staples.
• •Embrace "Child-like Wonder" (Subtly): Incorporate the "SEE YOU NEXTERDAY" philosophy by keeping the tone light, optimistic, and focused on the joy of the present moment, as children often experience it.
• •Speak Directly to Parents, but with the Child in Mind: While parents are the purchasers, the copy should reflect an understanding of what children want and need: comfort, style they like, and the ability to play without restriction.
• •Highlight Inclusivity and Care Naturally: When mentioning the dyslexia-friendly font or sustainable practices, do so in a way that feels authentic and integrated into the brand's overall caring nature, rather than a forced add-on.
• •Keep it Cheerful and Visually Evocative: Use positive language, exclamation points where appropriate (but not excessively), and descriptions that help the reader imagine a happy, active child wearing the clothes. The language should mirror the vibrant and dynamic imagery used in their visuals.

Social Perception

Parents likely perceive TYGO & vito as a provider of stylish, durable, and reasonably priced clothing that allows their children to be comfortable and active. Children likely perceive the brand as offering fun, cool, and comfortable clothes that they enjoy wearing. Retail partners seem to view TYGO & vito as a reliable brand offering trendy and commercially viable children's wear.

Copy Examples

• •Instagram Post Caption (New Collection): "Ready for adventure? 🤸‍♀️ Our new collection just dropped, packed with comfy fabrics and colours that pop! Because being a kid is all about playing loud and dreaming big. SEE YOU NEXTERDAY for more smiles! #TygoAndVito #KidsFashion #PlayAllDay #NewCollection #ComfortIsCool"
• •Website Banner (Sustainability Focus): "Playtime just got greener! 🌿 Discover our latest collection made with soft organic cotton and recycled materials. Kind to a kid's skin, kind to our planet. TYGO & vito - For a Better NEXTERDAY. [Shop Now]"
• •Facebook Ad (Highlighting Inclusivity): "Easy to read, easy to wear! 😊 At TYGO & vito, we use a special dyslexia-friendly font because every kid deserves to feel understood and confident. Explore our comfy and cool styles today! #TygoVitoKids #InclusiveFashion #DyslexiaFriendly #ComfortAndStyle"
• •Product Description Snippet (for a durable pair of jeans): "Mud puddles? Tree climbing? Bring it on! Our [Product Name] jeans are built tough for serious fun, with all the stretch they need to move freely. Plus, they're super comfy, so the adventure never has to stop. Wash, wear, repeat! #TygoVito #BuiltForPlay #DurableDenim #KidsJeans"
• •Email Newsletter Subject Line (Seasonal Promotion): "☀️ Sunshine & Smiles! Discover TYGO & vito's summer must-haves for endless fun!"