Brand Tone

Aspirational, Friendly, Tech-Savvy & Feature-Oriented, Enthusiastic & Playful, Direct & Promotional

Brand Values

• •Innovation
• •Affordability/Value
• •Customer-Centricity (Stated)
• •Simplicity & Enhancement
• •Integrity (Stated)
• •Quality & Reliability (Stated)
• •Indian Brand Identity

Best Practices

• •Create a "Tone of Voice" Guide: Document Tygot's specific tone attributes (e.g., 60% Aspirational, 30% Friendly, 10% Tech-Savvy with a hint of stated 'Fun'). Provide do's and don'ts with examples for each platform. This ensures anyone writing copy understands and applies the desired voice.
• •Focus on Benefits, Backed by Features: Lead with how the product enhances the user's life or creativity (aspirational, empowering), then support it with key features in simple, accessible language (friendly, tech-savvy). Instead of just "10-inch LED," try "Get that perfect glow for your videos with our 10-inch LED ring light, featuring adjustable brightness..."
• •Embrace "You-focused" Language: Address the customer directly using "you" and "your." This makes the copy feel more personal and friendly. E.g., "You can discover our creations on Amazon..." or "Enhance *your* tech experience..."
• •Incorporate (Appropriate) Enthusiasm and Positive Language: Use words that convey excitement and optimism where suitable, aligning with the stated values of "fun and style" and "exciting future of tech exploration." However, ensure this doesn't overshadow clarity or sound inauthentic given some of the quality/service concerns.
• •Maintain Consistency Across Platforms, with Nuance: While the core tone should be consistent, adapt the specific expression to the platform. Instagram might allow for more visual storytelling and slightly more casual language in captions, while product descriptions on the website or Amazon need to be feature-rich and clear, yet still accessible and aspirational. Regularly audit all channels.

Social Perception

Budget-Friendly Option, Mixed Quality Perceptions, Convenience for Online Shoppers, Inconsistent Customer Service, Useful for Content Creators/Vloggers (Beginner to Intermediate), Functional for Basic Needs.

Copy Examples

• •Step into the spotlight! ✨ Our new AuraGlow Ring Light isn't just about brightness; it’s about bringing your vision to life. With intuitive controls and 3 dynamic light modes, create content that captivates. Affordable innovation, designed in India, for the creator in you. #TygotTech #LightUpYourCreativity
• •Adventure calls, and your Tygot Travel-Tripod answers! 🚀 Lightweight, ultra-portable, and sets up in seconds. Capture those epic shots and seamless vlogs without being weighed down. Smart, simple, and ready for anything. What will you create today? #GoCreateWithTygot #IndianInnovation
• •Tech shouldn't be complicated or break the bank! At Tygot, we're all about smart, stylish gadgets that make your everyday awesome. From crystal-clear audio to the perfect lighting, we’ve got you. Proudly Indian, passionately innovative! #TygotLife #TechMadeEasy
• •🔊 Unleash the party, anywhere! Our new Bolt Bluetooth Speaker delivers booming bass and crisp highs, wrapped in a sleek, ready-to-go design. Long-lasting battery for endless fun. Experience the Tygot sound – premium quality, surprisingly affordable. Shop now! #TygotAudio #SoundOfIndia
• •Get ready to simplify & amplify! 🚀 Something new is coming to the Tygot family, designed to make your creative journey smoother and more stylish. We believe in tech that empowers. Can you guess what it is? Stay tuned! #TygotInnovation #ComingSoon #MadeForYou