Brand Tone

authentic, rugged, and community-oriented.

Brand Values

• •Quality and Durability
• •Australian Made
• •Passion and Expertise
• •Community Focus
• •Customer Service

Best Practices

• •Speak the Language of the Community: Use terminology and references that resonate with metal detectorists, prospectors, and gardeners. This shows authenticity and a deep understanding of their passions.
• •Show, Don't Just Tell: Instead of simply stating the products are high-quality, use videos and customer testimonials to demonstrate their durability and effectiveness in real-world scenarios.
• •Emphasize the 'Why': Consistently communicate the brand's origin story as a family-owned, Australian business started by an enthusiast. This narrative is a powerful differentiator and builds a strong connection with customers.
• •Maintain a Rugged and Authentic Visual Identity: Ensure that all imagery and video content align with the brand's rugged, outdoorsy, and high-quality feel. This consistency reinforces the brand's identity at every touchpoint.
• •Engage Genuinely with the Community: Continue to foster the community aspect by responding to comments, featuring user-generated content, and collaborating with influencers in the niche. This interaction reinforces the brand's community-oriented value.

Social Perception

Tyger Stainless Steel is perceived very positively within its niche market. Customers view the brand as a reliable source of high-quality, durable digging tools that are well-suited for their needs. The 'Australian Made' identity is a significant driver of this positive perception, with customers willing to invest in what they see as a superior, locally-made product. The brand is seen as an integral part of the prospecting and metal-detecting community in Australia, respected for its expertise and quality craftsmanship.

Copy Examples

• •Tough ground? Our Tyger Blade was born for it. Forged from Australian stainless steel and designed by those who know the dig, this isn't just a tool —it's your trusted partner in the hunt. Unearth your next treasure with confidence.
• •Your garden deserves the best. The Tyger Cub is handcrafted in Australia to make your time outdoors more enjoyable. Built to last, it's the one tool you won't want to be without. Plant, dig, and cultivate with ease.
• •Why settle for tools that break? The Tyger Snake is engineered for the unforgiving Australian terrain. With a design that provides superior leverage, you can tackle any challenge. Invest in a tool that’s as resilient as you are.
• •Join the Tyger tribe. We're more than just a brand; we're a community of enthusiasts who value quality and local craftsmanship. When you choose Tyger Stainless Steel, you're supporting an Australian family business and getting a tool that's made for our backyard.
• •Precision is key. The Tyger Coin Popper is your go-to for carefully retrieving delicate finds. Small, strong, and expertly designed, it ensures you can recover your treasures without causing damage. Every detail matters.