Brand Tone

Evocative, Authentic, and Adventurous

Brand Values

• •Preservation of Heritage
• •Appreciation of Natural Beauty
• •Authentic Experiences
• •Adventure & Exploration
• •Community & Local Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., Evocative, Authentic, Adventurous), provides examples of "voice" and "not voice," and lists preferred terminology and imagery. This ensures everyone creating content is aligned.
• •Immerse in the "Why": Constantly revisit the core values of Pietrapertosa – its heritage, natural splendor, authentic experiences, and spirit of adventure. Let these values naturally infuse the language used.
• •Storytelling over Selling: Focus on telling the captivating stories of Pietrapertosa – its history, its people, its legends (like the Seven Stones Path). This approach is more engaging and naturally conveys authenticity and romance.
• •Use Sensory Language: Appeal to the senses by describing the sights (dramatic peaks, ancient stone), sounds (wind through mountains, village life), and even imagined feelings (thrill of flight, warmth of local hospitality). This makes the descriptions more evocative.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email newsletters, or even responses to customer inquiries. Regular audits of content can help maintain this consistency.

Social Perception

A hidden gem, breathtakingly beautiful, historically rich & authentic, adventurous destination, charming & picturesque

Copy Examples

• •Headline: Pietrapertosa: Where History Touches the Sky. Body: Lose yourself in the timeless beauty of Pietrapertosa, a village carved into the heart of the Lucanian Dolomites. Wander ancient Arabata streets, feel the thrill of the Angel's Flight, and discover a land where every stone tells a story. Your authentic Italian adventure begins here.
• •Social Media Post (Image: Panoramic view of Pietrapertosa at sunset): Text: Sun-kissed stone, ancient whispers, and views that steal your breath away. This isn't just a village; it's Pietrapertosa – an escape into Italy's soul. Dare to explore? #Pietrapertosa #LucanianDolomites #ItalianHeritage #AdventureTravel #HiddenItaly
• •Product Description (for a local craft item from the online shop): Text: Crafted by hand, inspired by history. This [Product Name] is more than an object; it's a piece of Pietrapertosa, carrying the spirit of generations and the beauty of the Lucanian mountains. Bring authentic Italian artistry into your home.
• •Email Subject Line: Unveil the Secrets of Pietrapertosa: Your Adventure Awaits. Body Snippet: Imagine soaring between mountain peaks, exploring castle ruins touched by legend, and savoring flavors as old as time. In Pietrapertosa, these dreams awaken. Discover experiences that linger long after you've departed...
• •Website Banner Text: Pietrapertosa: Fly Through History. Explore with Heart. Sub-text: Discover breathtaking landscapes, thrilling adventures, and the authentic charm of one of Italy's most beautiful villages.