Brand Tone

Artisanal & Refined, Cultured & Story-driven, Collaborative & Community-focused, Authentic & Proudly Mexican, Respectful & Appreciative

Brand Values

• •Craftsmanship & Quality
• •Cultural Preservation
• •Collaboration & Community Empowerment
• •Authenticity & Heritage
• •Innovation within Tradition
• •Social Transformation through Design

Best Practices

• •Embrace Storytelling: Always weave in the narrative behind the product – its origin, the artisan, the technique, the cultural significance. This reinforces the values of heritage and authenticity.
• •Use Evocative and Sensory Language: Focus on terms that describe texture, craftsmanship, and the tactile experience. Words like "handwoven," "natural fibers," "earthy tones," "intricate patterns," "time-honored" can be powerful.
• •Maintain a Respectful and Appreciative Voice: When speaking about artisans, materials, and cultural traditions, the tone should always be one of deep respect and admiration. Highlight the collaborative nature of the work.
• •Be Authentic and Transparent: Clearly communicate the brand's Mexican roots and its commitment to ethical practices and community empowerment. Avoid overly commercial or mass-market language.
• •Educate and Inform: Use copy as an opportunity to educate the audience about the value of Mexican design, traditional crafts, and the importance of preservation. This positions the brand as a knowledgeable authority and curator.

Social Perception

Respected within the Design Community, Valued for its Ethical Approach, Appeals to a Niche Audience, Seen as High Quality and Artistic

Copy Examples

• •Unveiling the 'Alma' rug, a testament to the enduring spirit of Oaxacan weaving. Each thread tells a story, each knot a whisper of generations of skill. Woven with locally sourced wool and natural dyes, 'Alma' is more than a rug; it's a piece of Mexican heritage, warming your home with its history and artistry. #txture #MexicanDesign #HechoEnMexico #ArtisanalHome #CulturalHeritage
• •At txt.ure, we believe design is a dialogue between past and present. We journey through Mexico's rich visual landscape, collaborating with master artisans to bring forth objects that are not just made, but born from history, skill, and a shared passion for authentic creation. Texture is our language, and it speaks of community, heritage, and the beauty of the handmade.
• •The Tule Stool: where ancient Mayan weaving techniques meet contemporary form. Handcrafted by one of the last master artisans of this treasured craft, each stool is a celebration of resilience and delicate strength. Invite a piece of living history into your space, a functional sculpture that embodies the soul of Mexican popular design.
• •Beyond the surface, lies the story. txt.ure offers curated design objects that connect you to the heart of Mexican craftsmanship. Discover furniture and textiles that resonate with history, empower artisan communities, and bring timeless elegance to modern living. Explore our collections. #MexicanFolkArt #ConsciousDesign #InteriorInspiration
• •We're thrilled to announce our latest collaboration, uniting the vision of contemporary design with the ancestral knowledge of the Wirrárika people. This new collection explores the symbolic language of their intricate beadwork, translated into stunning textile pieces for the home. Join us in celebrating this vibrant fusion of creativity and cultural legacy. More to come. #CollaborativeDesign #ArtisanMade #MexicoTerritorioCreativo