Brand Tone

Enthusiastic & Fan-Focused, Approachable & Friendly, Promotional & Informative, Cautious (regarding specific items)

Brand Values

• •Dedication to the TXT Fandom
• •Product Variety & Accessibility
• •Customer Service
• •Passion for TXT
• •Attempted Transparency

Best Practices

• •Speak MOA Language: Consistently use terminology, popular hashtags (#MOA, #TXT, member names, relevant comeback titles), and a generally enthusiastic tone that resonates with TXT fans. Understand and use appropriate emojis to convey emotion.
• •Prioritize Positivity and Enthusiasm: Your copy should reflect a genuine passion for TXT and their fandom. Make fans feel excited about the products and their connection to the group.
• •Be Approachable and Human: Whether it's social media replies or email support, maintain a friendly, helpful, and understanding demeanor. Avoid overly robotic or corporate language.
• •Emphasize Transparency, Especially for Product Origins: Clearly differentiate between official and fan-made merchandise in product descriptions and marketing. For items like autographs, maintain the clear disclaimer about their sourcing to manage expectations and be upfront, even if it's a point of contention. This fosters a more honest relationship with customers.
• •Ensure Cross-Platform Consistency: The friendly, enthusiastic, and fan-centric tone should be uniform across the website, all social media channels, email communications, and any other customer touchpoints. This builds a cohesive and recognizable brand identity.

Social Perception

Positive (for general merchandise and service), Negative/Skeptical (primarily for autographed items), Resource for Fans, Embedded in Fan Culture

Copy Examples

• •MOA, get ready to upgrade your wardrobe! ✨ Our latest TXT-inspired collection just dropped, featuring [Awesome Feature, e.g., 'brand new designs for every member']! Super comfy, super stylish, and perfect for showing your love. Tap the pic to shop your faves! Worldwide shipping available! 💖 #TXTUniverse #TomorrowXTogether #MOA #KpopFashion #NewDrop
• •GUESS WHAT'S BACK, MOA?! 🎉 The official [Product Name, e.g., 'TXT Lightstick Ver. 2'] is restocked and ready to ship! Don't miss out on this essential for every true fan. Limited stock – grab yours before it's gone! 👉 Shop Now!
• •We're feeling the MOA love! 🥰 Huge thanks to [Customer Tag/Name, if permission given] for sharing this awesome pic with their new [Product Name]! We love seeing you happy with your TXT Universe goodies. Have questions? Our friendly team is always here to help! 💬 #TXTFamily #HappyMOA #CustomerLove
• •Crafted with love by MOA, for MOA! 💫 This unique [Fan-Made Item, e.g., 'Yeonjun-inspired art print'] is a fan-made treasure, perfect for adding a special touch to your collection. Support fellow fans and showcase your TXT passion! (Please note: This is a fan-designed item).
• •What TXT song is on repeat for you today, MOA? 🎶 Let us know! We're always curating the best merch to celebrate the music and moments we all love. Your #1 stop for all things TXT! #TXTUniverse #MOAlife #Tomorrow_X_Together