Brand Tone

Aspirational, modern, and community-focused

Brand Values

• •Aesthetics & Design
• •Immersion
• •Quality & Functionality
• •Community

Best Practices

• •Speak the Language of the Community
• •Lead with Visuals, Support with Copy
• •Focus on "The Feeling," Not Just "The Feature"
• •Maintain an Aspirational and Positive Tone
• •Encourage and Leverage User-Generated Content (UGC)

Social Perception

Positive within its niche communities (Instagram, TikTok) due to active engagement; however, it has low mainstream visibility and is perceived as a niche e-commerce store.

Copy Examples

• •Instagram Post: Your Setup, Your Universe. Level up your immersion. @[UserCreator]’s clean and cosmic setup is powered by our Aura RGB Light Bars. Want to be featured? Tag us in your #TxkeoGaming space. #GamingSetup #PCMasterRace #DeskInspo #RGB #GamingRoom
• •TikTok Video Ad: On-Screen Text: Boring desk? -> Upgrade your battle station. -> Link in bio. Caption: Don't just play the game. Live it. 🔥 #GamingDesk #Tech #DreamSetup #GamerLife #Txkeo
• •Product Page Description (RGB Mousepad): Glide into the Action. More than just a mousepad—it's the foundation of your gaming world. Our extended RGB mousepad provides a smooth, high-precision surface for flawless tracking while illuminating your desk with 12 dynamic lighting modes. Create your vibe, control your game.
• •Website Banner Ad: The Ultimate Setup is Waiting. Engineer your perfect gaming environment. Call to Action: Shop Now
• •Email Marketing Campaign: Subject: Your Dream Setup is 15% Off. Body: Hey [Customer Name], we noticed you checking out the gear. A truly immersive setup isn’t just a dream. For a limited time, take 15% off your entire order and build the gaming space you deserve. Let's make it happen. Call to Action: Claim Your Discount