Brand Tone

Technical, knowledgeable, and community-oriented

Brand Values

• •Performance & Quality
• •Specialization & Expertise
• •Value & Accessibility
• •Community

Best Practices

• •Speak the Enthusiast's Language: Use common tuning terminology authentically.
• •Lead with Performance, Justify with Value: Connect products to tangible benefits and frame pricing as a smart choice.
• •Embrace User-Generated Content (UGC): Highlight customer cars as key social proof and community builders.
• •Be Transparent About Fitment: Clearly communicate that some universal/value parts may require DIY skill or adjustment.
• •Maintain a Consistent Technical but Passionate Voice: Reflect deep knowledge and passion for car performance in all communications.

Social Perception

Perceived as offering solid core components at a competitive price, ideal for hands-on enthusiasts willing to make minor adjustments for significant performance gains.

Copy Examples

• •That feeling when the boost hits just right. 🚀 Check out @[customer_handle]'s stunning Astra VXR, now breathing easier with our front mount intercooler kit. Thanks for sharing! #TXAutosport #Vauxhall #VXR #Astra #Tuning
• •Your Corsa D VXR is hiding more power. Unlock it with TX Autosport. Our specialist-designed tuning parts deliver the performance you crave without the premium price tag. Shop the full Corsa D range now. ➡️ [Link to category]
• •Cooler Intakes, Hotter Performance. Get your car track-ready this summer. Up to 20% off all Universal Intercoolers and Silicone Hoses. Don't sweat your temps. 🔥
• •The heart of your turbo build. Our TIG-welded aluminum intercoolers are pressure tested to over 80 PSI, providing the cooling efficiency you need for consistent power. A high-performance core for the savvy enthusiast. (Note: Universal part, professional installation or modification may be required for perfect fitment).
• •Inside: New VXR parts just dropped + Customer Builds of the Month!