Brand Tone

Authentic, Elegant, and Culturally Rich

Brand Values

• •Authenticity
• •Cultural Heritage
• •Elegance
• •Craftsmanship
• •Quality

Best Practices

• •Use descriptive language that evokes the senses, allowing customers to imagine the textures, colors, and ambiance of Morocco.
• •Incorporate relevant cultural references and historical details to enhance the authenticity and educational value of the copy.
• •Maintain an elegant and refined tone, avoiding overly casual or slang language.
• •Clearly communicate the origin and craftsmanship of the products to emphasize their value and uniqueness.
• •Provide clear and concise information about sizing, materials, and care instructions to facilitate informed purchasing decisions.

Social Perception

The brand should be perceived as authentic, high-quality, and respectful of Moroccan culture, offering customers a unique and immersive experience of Moroccan art and lifestyle. Aim for a perception of elegance, sophistication, and trustworthiness.

Copy Examples

• •"Experience the timeless beauty of our Marrakchia Caftan, handcrafted with the finest Moroccan silk and intricate embroidery."
• •"Wrap yourself in the comfort and tradition of our Tazra Linen Jellaba, perfect for lounging at home or exploring exotic locales."
• •"Add a touch of Moroccan flair to your wardrobe with our Daraa Kimono, featuring vibrant colors and delicate patterns."
• •"Transform your living space into a Moroccan oasis with our exquisite collection of handcrafted lanterns, cushions, and rugs."
• •"Discover the artistry and heritage of Moroccan craftsmanship with our curated selection of authentic home goods and apparel."