Brand Tone

Artisanal & Passionate, Empowering & Confident, Elegant & Timeless, Personal & Story-Driven, Unique & Edgy (with Femininity)

Brand Values

• •Authenticity & Self-Expression
• •Craftsmanship & Quality
• •Empowerment
• •Timelessness & Legacy
• •Storytelling & Connection
• •Conscious Creation
• •Customer Intimacy & Personalization

Best Practices

• •Lead with the "Why": Always connect back to the core inspiration – the Oya lace, the transformation, empowerment, storytelling. Don't just describe the product; explain the passion and purpose behind it.
• •Use Evocative & Sensory Language: Words like "whisper," "intricate," "texture," "radiance," "bold," "delicate," "eternal," "immortalized" help convey the artisanal quality and the emotional impact of the jewelry.
• •Emphasize Uniqueness & Craftsmanship: Continuously highlight the handmade nature, the special lace-to-metal casting technique, and the meticulous attention to detail. This justifies the value and sets the brand apart.
• •Speak Directly to Empowerment & Authenticity: Frame the jewelry as a tool for self-expression and confidence. Use phrases that encourage the wearer to embrace their true self and feel powerful.
• •Maintain a Personal Connection: Incorporate Twyla's voice and story where appropriate, especially on platforms like TikTok or in "About Us" sections. This builds trust and makes the brand feel more human and relatable.

Social Perception

Highly Positive & Admired, Artistic & Special, Empowering & Confidence-Boosting, Creator's Passion is Evident, Distinctive & Unmatched, Investment in Heirlooms

Copy Examples

• •Instagram Post (Image: Close-up of a cast lace gold necklace on a model): "More than adornment, it's a whisper of your strength. Each intricate detail, once delicate lace, now cast in eternal gold. Wear the story of transformation. Wear your power. #TwylaDill #LaceMadeMetal #HeirloomJewelry #EmpoweredElegance #TimelessDesign"
• •Email Subject Line: Unlock Your Inner Radiance ✨ Email Body Snippet: "Remember that feeling? The one where you stand a little taller, speak a little bolder, and the world seems to glitter with possibility? Our latest collection is crafted to evoke just that. Inspired by the timeless art of Oya lace and the enduring spirit of women who dare, each piece is a testament to the beauty of living authentically. Discover jewelry that doesn't just complement your style, it amplifies your soul. [Link to Collection]"
• •Product Description (For a Statement Earring): "Dare to be seen. These striking earrings began as a vision, meticulously hand-crocheted lace capturing a moment of inspiration, now immortalized in solid [Gold/Silver]. The intricate texture whispers of ancient artistry, while the bold silhouette speaks to the modern woman forging her own path. Let them be your armor and your anthem. Handmade in our Seattle studio, designed to tell your story for generations. #WearableArt #StatementJewelry #HandmadeLuxury"
• •Facebook Ad (Carousel showing different ways to layer necklaces): Headline: Your Story, Beautifully Layered. Body: "Life isn't one-note, and neither is your style. Twyla Dill jewelry is designed for a life lived fully – pieces that are as versatile and unique as you. From delicate solo statements to bold, expressive layers, discover how our cast lace treasures can help you tell your ever-evolving story. Handcrafted. Empowering. Uniquely yours. Shop now and save 10% on your first layered look. #TwylaDillDesign #LayeredNecklaces #ExpressYourself #FineJewelry"
• •TikTok Video Concept (Voiceover by Twyla, showing the process from lace crochet to metal piece): "It starts with a single thread... a 0.55mm hook... and a vision. This ancient Turkish lace technique, Oya, captured my heart. Now, I transform its delicate beauty into solid gold, into pieces that tell stories of adventure, resilience, and the incredible women who inspire me. This isn't just jewelry; it's a piece of my journey, ready to become a part of yours. What story will you tell? #HandmadeProcess #ArtisanJewelry #LaceJewelry #BehindTheDesign #TwylaDill"