Brand Tone

Simple, Direct, Accessible, Value-Oriented, Contemporary

Brand Values

• •Customer Convenience
• •Value for Money
• •Style Focus

Best Practices

• •Keep it Clear and Concise: Avoid jargon or overly complex language. Get straight to the point, making it easy for customers to understand offers and product benefits.
• •Highlight Value Propositions: Consistently mention key benefits like "Free Shipping," "100-Day Returns," or sale prices, as these align with the accessible and value-oriented aspect of the brand.
• •Use a Friendly and Approachable Voice: While direct, the tone should still feel welcoming and not overly formal or cold.
• •Focus on the Customer's Needs: Frame copy around how the products and services benefit the customer (e.g., "effortless style," "worry-free purchase").
• •Maintain Visual and Textual Consistency: Ensure the language used across all customer touchpoints (website, any future emails, or social media) aligns with the simple, modern aesthetic of the brand.

Social Perception

Limited Visibility, Trust (Neutral to Cautiously Optimistic), Customer Experience (Largely Unknown for the dress shop)

Copy Examples

• •Headline for Homepage Banner: Your New Favorite Dress is Here. Free Shipping On All Orders!
• •Product Description Snippet: Effortless style meets everyday comfort. The [Dress Name] is your go-to for a chic look without the fuss. Plus, enjoy our 100-day return policy for a worry-free purchase.
• •Email Subject Line for a Sale: Fresh Styles Just Dropped + FREE Shipping Still On!
• •Social Media Ad Copy (if they were to use it): Discover the perfect dress for any occasion at By Luna. Modern designs, great prices, and always free shipping. Shop the collection now!
• •"About Us" Snippet (if they were to expand): At By Luna, we believe finding your perfect dress should be simple and exciting. We offer a curated collection of contemporary styles with the bonus of free shipping and easy returns, so you can shop with confidence.