Brand Tone

aspirational, witty, and personable

Brand Values

• •Originality and Uniqueness
• •Customer-Centricity & Impact
• •Passion & Dedication
• •Positivity and Teamwork

Best Practices

• •Use "Adventure" and "Discovery" Metaphors: Consistently use language related to exploring, finding hidden gems, and going beyond the obvious. Terms like "off the main drag," "uncharted territories," and "unearth" reinforce the brand name and promise.
• •Focus on the Outcome, Not Just the Product: Frame the copy around the impact of the gift—making the recipient feel valued, strengthening relationships, leaving a lasting impression. Use powerful, benefit-driven words like "unforgettable," "powerful impact," and "memorable."
• •Inject Personality and Wit: Don't be afraid to be playful. Use clever headings and phrases like those on the "Values" page to show the brand's human, creative side. This differentiates them from more staid, traditional competitors.
• •Speak Directly to the Giver's Pain Points: Acknowledge the client's problem—the fear of sending an embarrassing or generic gift—and immediately present Two Streets Over as the expert solution.
• •Maintain a Premium and Confident Tone: Use strong, confident language. Avoid weak or hesitant phrasing. Words like "bespoke," "curated," "premium," and "finesse" elevate the brand and justify its position in the luxury gift market.

Social Perception

Overwhelmingly positive, perceived as high-quality, original, and exceptional in customer service, effectively delivering memorable and impactful gifts that resonate with client values.

Copy Examples

• •Don't just send a gift. Make a statement. Discover curated gift boxes that are anything but mainstream.
• •Tired of the same old corporate gifts? It's time to take a turn off the main street. We source, curate, and design unforgettable experiences, boxed. Ready to be the office hero? #TwoStreetsOver #CorporateGifting #Unforgettable
• •Your clients deserve more than a generic hamper. They deserve a story. A moment. A gift from Two Streets Over. We build bespoke gift boxes that build relationships. Elevate your corporate gifting.
• •Regifting is not an option.
• •In business, connection is everything. We believe that thoughtful gifting is a powerful tool to strengthen that connection. It’s not about ticking a box; it’s about creating a memorable touchpoint that says, 'We value you.' #BusinessRelationships #CorporateCulture #Gifting