Brand Tone

Passionate Expert & Friendly Mentor. A blend of deep, professional knowledge and genuine, approachable enthusiasm, communicating as seasoned experts who want to share their love for tea. Language is educational but not condescending, using storytelling to make tea accessible and exciting, with a hint of quintessentially British humor.

Brand Values

• •Uncompromising Quality
• •Expertise & Passion
• •Ethical & Sustainable Practices
• •Community & Connection
• •Authenticity & Transparency

Best Practices

• •Always ground the copy in the founders' deep knowledge and genuine love for tea. Use phrases like "As professional tea tasters," "With 50 years of experience," or "We've tasted a million cups to find the perfect one" to reinforce credibility.
• •Don't just list ingredients. Describe the origin, the people who grew it, and the reason a particular blend was created. This connects the customer to the product on a more emotional level.
• •Describe the flavor, aroma, and feeling of the tea. Use words like "rich," "malty," "comforting," "vibrant," "zesty," and "aromatic" to help the customer imagine the experience.
• •Be the knowledgeable friend who is excited to introduce someone to their favorite thing. Ask questions in social posts, offer helpful tips, and keep the language accessible and warm.
• •Openly communicate your values, such as the commitment to ethical sourcing and sustainable packaging. This builds trust and resonates with conscious consumers who want to know the story behind the brand they support.

Social Perception

Perceived as a trustworthy, high-quality, and authentic brand. Customers praise the superior taste. Seen as knowledgeable experts who are passionate and approachable. Ethical commitments and local community involvement are well-regarded, positioning it as a premium product and a delightful discovery for tea lovers.

Copy Examples

• •What does a million cups of tea taste like? It tastes like this. Our founders, Giles and Mark, spent decades as professional tea tasters before starting Two Spoons. All that experience, passion, and flavour-chasing is blended into every cup of our award-winning Bungalow Blend. It's the perfect, expertly-crafted English Breakfast brew. Ready for a proper cuppa?
• •A Taste of the Chilterns. Every great county deserves its own tea. We created our Great Taste Award-winning Bucks Blend as a tribute to our home. We started with a robust, malty Assam, blended in a cracking Kenyan for richness, and finished it with a sprinkle of Darjeeling—the 'Champagne of teas.' The result is a breakfast tea with depth, character, and a hint of class. A brew that's as comforting and beautiful as a walk through the Buckinghamshire countryside.
• •Why Your Tea Should Be Tastier. For us, tea is never just tea. It’s a story of soil, seasons, and passionate people. It’s a moment of calm alertness in a busy world. That's why we put flavour first in everything we do—from sourcing ethically to blending meticulously. Experience the difference that true expertise makes. Explore our new seasonal Darjeeling First Flush, a tea so fresh and vibrant it will change the way you think about your daily brew.
• •Find Your Calm Alertness. Love the ritual but need a gentler lift? Tea offers the perfect balance. It contains theanine, a compound that works with caffeine to create a state of 'calm alertness' without the jitters. As professional tea tasters, we’ve crafted blends that are rich and complex, rivaling the depth of your favourite coffee. Try our signature Bungalow Blend and discover a new kind of brew.
• •From Our Spoons to Yours. Thank you for letting us share our passion with you. This package doesn't just contain tea; it holds decades of travel, tasting, and friendship. We've been to the estates, met the growers, and personally selected these leaves to ensure the most flavourful cup possible. We hope it brings you as much joy in the drinking as it brought us in the creating. Cheers, Giles & Mark