Brand Tone

Authentic & Trustworthy, Caring & Nurturing, Passionate & Committed, Friendly & Approachable, Informative & Empowering

Brand Values

• •Natural & Pure
• •Effectiveness without Compromise
• •Handcrafted Quality
• •Sustainability & Eco-Friendliness
• •Transparency
• •Customer-Centric
• •Community Support
• •Self-Care & Well-being

Best Practices

• •Always Lead with Values: Ensure all copy, from product descriptions to social media updates, reflects the core values of natural purity, effectiveness, handcrafted quality, and sustainability. For example, consistently mention "plant-based," "handcrafted," or "eco-friendly packaging."
• •Use Clear and Understandable Language: Mirror the brand's commitment to transparent ingredients by using straightforward, accessible language. Avoid overly technical jargon and explain the benefits of natural ingredients in simple terms.
• •Maintain a Warm and Personal Voice: Channel the "two sisters" aspect by being approachable, friendly, and caring in all communications. Use "we" to refer to the brand, share stories, and engage directly with the audience.
• •Educate and Empower: Share knowledge about natural ingredients, their benefits, and tips for a healthier lifestyle. This reinforces the brand's expertise and its desire to help customers make informed choices.
• •Be Authentic and Passionate: Let the genuine commitment to natural products and customer well-being shine through. Share the "why" behind the brand and the products, connecting with customers on an emotional level.

Social Perception

Trusted Source for Natural Products, High-Quality & Effective, Ethical & Responsible, Personal & Relatable, Canadian Made

Copy Examples

• •Headline: Pure Ingredients, Powerful Results. That’s the Two Sisters Naturals Promise. Body: We believe you shouldn't have to choose between natural and effective. Our handcrafted [Product Name] is made with love and plant-based ingredients you can trust, delivering the gentle care your body deserves. Experience the difference nature makes.
• •Social Media Post: Meet the heart behind our [Product Category] – simple, pure botanicals. We carefully select each ingredient for its unique benefits, so you know exactly what you’re putting on your skin and in your home. Because true wellness is beautifully natural. ✨ #TwoSistersNaturals #PlantBasedGoodness #SimplyEffective
• •Product Description Snippet (for a body butter): Cocoon your skin in nature’s embrace. Our [Scent Name] Body Butter is lovingly handcrafted with nourishing shea butter and calming [Essential Oil Name], designed to hydrate deeply and leave your skin feeling soft and cherished, naturally. Because your skin deserves the purest care.
• •Email Subject Line: Your Daily Dose of Natural, Straight From Our Hands to Yours. Email Body Snippet: At Two Sisters Naturals, we pour our passion into every small batch. Discover our latest [New Product/Collection] – crafted with the same commitment to 100% natural ingredients and effective, gentle care you’ve come to love. We’re two sisters on a mission to make natural living simple and beautiful for you.
• •About Us Blurb (Short Version): Founded by two sisters, Crystal and Jillian, Two Sisters Naturals offers everyday solutions for your body and home, handcrafted with 100% plant-based ingredients you can read, understand, and trust. We’re committed to purity, effectiveness, and sustainable choices, because we believe what’s good for you should also be good for the planet.