Brand Tone

Playful, Fun, Approachable, Friendly, Innovative, Bold, Value-Oriented, Informative

Brand Values

• •Variety & Choice
• •Innovation
• •Convenience
• •Value
• •Sustainability
• •Quality
• •Customer Engagement/Fun

Best Practices

• •Embrace Playfulness & Enthusiasm: Use upbeat language, exclamation points where appropriate, and a generally positive and energetic voice. Incorporate fun, relatable scenarios.
• •Highlight Variety & Discovery: Continuously emphasize the vast selection and the excitement of trying new flavors. Use words like "explore," "discover," "adventure," "surprise."
• •Keep it Approachable & Conversational: Write as if you're talking to a friend. Use contractions, ask questions to encourage engagement, and avoid overly formal or technical jargon (unless explaining specific benefits like recyclability, then keep it clear and concise).
• •Visually Match the Tone: Ensure that the playful and bold tone of the copy is reflected in the visuals used in ads and social media posts. Bright colors, fun imagery, and engaging video content will reinforce the brand personality.
• •Subtly Weave in Values: While being playful, don't forget to mention key values like the recyclability of pods or the joy of finding a great flavor at a good price. These can be integrated naturally into the fun narrative.

Social Perception

Customers love the variety, appreciate recyclability, seek value, and are excited by brand collaborations. Some concerns exist about quality control/consistency.

Copy Examples

• •Headline: Tired of the Same Old Grind? Body: Dive into 100+ ways to coffee with Two Rivers Coffee Direct! From dreamy French Vanilla to bold Espresso, your mug (and your morning) will never be boring again. What flavor adventure are you brewing today? #FlavorFiesta #TRCDirect
• •Headline: Your Daily Dose of Delicious is Calling! Body: Why settle for one when you can have them ALL (almost!)? Our variety packs are like a surprise party for your taste buds. Unwrap a new favorite, every single day. P.S. Our pods are 100% recyclable – good for you, good for Earth! #CoffeeLover #SustainableSips
• •Headline: Warning: May Cause Extreme Happiness (and productivity). Body: Two Rivers Coffee: Fueling your fun, one delicious, recyclable pod at a time. Discover your next coffee obsession. We’ve got everything from classic roasts to wildly wonderful flavors! #MorningWin #TwoRiversCoffee
• •Headline: Don't Just Wake Up. Perk Up! Body: Life’s too short for bland coffee. Explore a universe of flavor with Two Rivers Coffee Direct. Teas, hot cocoas, and oh-so-many coffees! What will you try first? Let us know your top pick! #PerkUp #CoffeeVariety
• •Headline: Weekend Vibes, Served Daily. Body: Treat yourself to a little cup of joy! Whether it's a rich hot chocolate kind of day or a zesty flavored coffee morning, we've got your cravings covered. And yes, every pod is recyclable! #DailyTreat #TRCAdventures