Brand Tone

Warm and Inviting, Artisanal and Quality-Focused, Conscious and Health-Aware, Authentic and Personal, Locally Connected (New Jersey)

Brand Values

• •Quality Craftsmanship
• •Health and Well-being
• •Natural Ingredients
• •Customer Satisfaction
• •Transparency
• •Local Engagement

Best Practices

• •Prioritize "Clean" and "Natural": Always highlight the use of plant-based waxes (soy, soy-blend), phthalate-free fragrances, paraben-free, dye-free, and other clean aspects in product descriptions and marketing materials.
• •Emphasize Craftsmanship: Use terms like "hand-poured," "artisan-crafted," "small-batch," and "carefully selected ingredients" to reinforce the quality and personal touch.
• •Maintain a Warm and Inviting Voice: Use friendly, descriptive, and evocative language that makes customers feel welcome and imagine the ambiance the candles create. Focus on comfort, coziness, and creating a sanctuary.
• •Be Authentic and Transparent: Share the brand story, the "why" behind the company, and be open about the ingredients and processes. This builds trust with health-conscious consumers.
• •Show Local Love (When Appropriate): If targeting local markets or highlighting the brand's roots, mentioning the New Jersey base or participation in local events can strengthen community connection and appeal to customers who value supporting local businesses.

Social Perception

Customers perceive the candles as high-quality, clean-burning, and beautifully scented. The brand is seen as trustworthy due to its commitment to natural and safe ingredients. There's an appreciation for the artisanal, hand-poured nature of the products. The local connection (especially in New Jersey) is valued. The scents are often described as pleasant and capable of creating a cozy and inviting atmosphere.

Copy Examples

• •Welcome warmth into your home with Two River Candle Company. Each artisan-crafted candle is hand-poured in small batches, using only the finest plant-based waxes and phthalate-free fragrances. Breathe easy, live beautifully.
• •Escape to tranquility with our Cozy Cabin candle. Hand-poured with natural soy wax and infused with a comforting blend of [mention key scent notes, e.g., spiced wood, amber, and a hint of fireside smoke]. Clean-burning and long-lasting, it’s the perfect companion for quiet evenings and cherished moments. Lovingly made in New Jersey, for your healthier home.
• •✨ Light up your sanctuary ✨ Our commitment? Beautifully scented, clean-burning candles that you can feel good about. Made with 100% plant-based waxes, cotton wicks, and absolutely no parabens or phthalates. Discover your new favorite scent today! #TwoRiverCandleCo #CleanBurningCandles #HandPouredWithLove #NJSmallBusiness #HealthyHomeHappyHome
• •From a simple passion for quality and a desire for a healthier home, Two River Candle Company was born. Our founder, Jess, meticulously selects every ingredient, ensuring each hand-poured candle not only smells divine but burns cleanly and safely. We believe in the simple joy a beautiful fragrance can bring, and we’re proud to share our lovingly crafted candles with you.
• •Invite Natural Warmth In | Discover Our New Scents. At Two River Candle Company, we pour our hearts into creating candles that do more than just smell good—they create an atmosphere. Crafted with pure, plant-based ingredients right here in New Jersey, our latest collection is designed to bring a touch of nature's serenity to your space, without any of the worries.