Brand Tone

Caring and Nurturing, Trustworthy and Transparent, Friendly and Approachable, Informative and Educational, Environmentally Conscious

Brand Values

• •Health and Safety
• •Effectiveness
• •Organic Integrity
• •Environmental Responsibility
• •Transparency
• •Family-Focused

Best Practices

• •Emphasize "Safe & Gentle": Always highlight the non-toxic, chemical-free, and organic aspects, reassuring parents and individuals with sensitive skin.
• •Be Informative and Transparent: Clearly explain the benefits of key ingredients and certifications (like USDA Organic, EWG Verified, Leaping Bunny).
• •Use Warm, Nurturing Language: Write as if speaking to a friend or fellow parent, showing empathy and understanding of their needs and concerns.
• •Highlight Eco-Consciousness: Consistently mention "reef-safe," "biodegradable," and "cruelty-free" where applicable to reinforce environmental values.
• •Focus on Family & Outdoor Enjoyment: Connect the products to the joy of family activities and safely enjoying the outdoors. If addressing the sunscreen's texture, do so positively, e.g., "Our rich, protective formula ensures visible coverage so you know exactly where your little one is shielded from the sun."

Social Perception

Positive perception due to organic and chemical-free nature, trusted for sensitive skin, and eco-friendly advocate, with mixed feedback regarding product application (thickness/white cast).

Copy Examples

• •Headline: Gentle Care for Their Journey, Powerful Protection from the Sun. Body: At TWO PEAS ORGANICS, we believe little ones deserve the purest start. That’s why our certified organic sunscreen is crafted with love and only the safest, nature-derived ingredients. Protect their delicate skin, and our precious reefs.
• •Headline: Peace of Mind in Every Application. Body: Say goodbye to harsh chemicals and hello to happy skin! Our EWG Verified™ sunscreens offer effective, broad-spectrum protection your whole family can trust. Simple ingredients, powerful defense. That's the Two Peas promise.
• •Headline: Adventure Freely. We’ve Got You Covered, Naturally. Body: From backyard giggles to beach day bliss, let them explore with confidence. TWO PEAS ORGANICS provides water-resistant, mineral-based suncare that’s as kind to the planet as it is to their skin.
• •Headline: More Sunshine, Less Worry. Body: Created by a mom who knows what matters. Our organic body care is made with the highest quality, plant-derived ingredients because we believe what goes ON your body is as important as what goes IN it.
• •Headline: Truly Organic. Truly Effective. Truly for Your Family. Body: Discover the difference of TWO PEAS ORGANICS. We’re passionate about transparent, eco-conscious products that keep your family safe and healthy, one adventure at a time.