Brand Tone

The predominant tone of Two Owls Design is friendly, approachable, and encouraging. Jo Carter's communication style across her website, social media, and in interviews is personal and down-to-earth. She presents herself as an experienced but accessible creator who genuinely wants to help others succeed in their sewing projects. The language used is simple, clear, and supportive, aimed at demystifying the toy-making process for all skill levels.

Brand Values

• •Creativity and the Joy of Making
• •Quality and Accessibility
• •Personal Connection and Support
• •Passion for the Craft

Best Practices

• •Write as Jo: Always adopt Jo Carter's personal, friendly, and encouraging voice. Use "I" and "my" to maintain the personal connection, as if she is speaking directly to the customer.
• •Emphasize the "Why": Focus on the emotional benefits of crafting—stress relief, joy, satisfaction, and the pride of creating something by hand. Connect the product to these positive feelings.
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain sewing concepts in an accessible way, mirroring the clarity of the pattern instructions. The goal is to empower, not intimidate.
• •Showcase Quality and Care: Consistently mention the high quality of the materials and the thought that goes into creating the kits and patterns (e.g., full-size templates, detailed photos). This reinforces the brand's value proposition.
• •Foster Community: Encourage interaction by asking questions, inviting customers to share their creations using a specific hashtag, and responding to comments and messages personally. This builds on the brand's perception as a supportive community, not just a store.

Social Perception

The public and customers perceive Two Owls Design as a high-quality, trustworthy, and personable brand. Customers feel a strong connection to the maker, Jo Carter, and appreciate the personal touches and excellent support. The brand is seen as a source of delightful and achievable creative projects. The reviews are filled with words like "love," "excellent," "beautiful," and "highly recommend," indicating a very positive reception. The brand successfully taps into the growing interest in crafting and handmade goods, offering a product that is both a creative outlet and results in a charming, tangible item.

Copy Examples

• •Meet Godfrey the Sloth! ✨ So many of you have asked for a sloth pattern, and he's finally here! This cuddly chap is surprisingly easy to make with our super-soft fabric and step-by-step photo instructions. Perfect for a weekend project to unwind and create something truly special. Ready to get started? Tap the link in our bio to grab your kit! #TwoOwlsDesign #SewingKit #SlothLove #HandmadeToys #DIYCrafts
• •Ever thought about making your own soft toys but didn't know where to start? Our Beau Bear kit is designed just for you! We provide everything you need: top-quality fabrics, full-size patterns, and instructions so clear, you'll feel like a pro. Experience the joy of creating a handmade friend. "I've never made a toy before and was so pleased with how it turned out!" - Happy Customer. Shop now and discover your new favorite hobby!
• •Hi [Customer Name], just a little note from my workshop to yours! I was cutting some new fabric bundles today (the texture is just divine!) and it got me thinking about the amazing makes you've all shared. Seeing your finished owls and monkeys truly makes my day. As a thank you for being on this journey with me, here's a free PDF pattern for a mini mouse! I hope it brings a little bit of creative joy to your week. Happy sewing, Jo.
• •Create your own Reginald Pug with this instant PDF sewing pattern! Full of character and charm, Reginald is a joy to bring to life. This digital download includes full-size pattern templates (no annoying resizing!) and detailed, photo-led instructions that will guide you at every step. Whether you're an experienced toy maker or looking for a fun challenge, you'll love the process of stitching this adorable pug. Download today and start your next sewing adventure!
• •Having trouble with turning out small parts like ears and tails? You're not alone! In this video, I share three of my go-to techniques for turning those tricky bits with ease. These are the same methods I use every day in my workshop. Let me know in the comments which tip you found most helpful! And don't forget to subscribe for more toy-making hints and tutorials every month. #ToyMakingTips #SewingHacks #TwoOwlsDesign