Tono de Marca

Aspirational, understated, and cultured, evoking luxurious travel and effortless style with a focus on quality, design, and cultural heritage.

Valores de Marca

• •Artisanal Craftsmanship
• •Cultural Heritage
• •Sustainable & Ethical Production
• •Timeless Design

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values. Start with the inspiration (travel, heritage), the process (hand-woven, artisan-made), or the feeling (effortless, chic) before detailing the features.
• •Use Evocative, Sensory Language: Words like 'airy,' 'soft,' 'breezy,' 'drapes beautifully,' and 'imperfect yet beautiful' appeal to the sense of touch and emotion, justifying the premium quality.
• •Emphasize the Dual Heritage: Consistently reference the brand's unique story—designed in Brooklyn, made in India, inspired by Italian and Indian roots. This is a powerful and unique selling proposition.
• •Speak to the 'Travel Uniform' Concept: Frame the pieces as essential, versatile items for a sophisticated traveler. Use phrases like 'perfect for the beach and beyond,' 'your next escape,' or 'travel uniform' to reinforce this identity.
• •Maintain an Understated, Confident Tone: Avoid hard-sell language, excessive exclamation points, or temporary trend-based jargon. The copy should reflect the minimalist aesthetic—clean, confident, and focused on enduring style and quality.

Percepción Social

A high-quality, chic, and investment-worthy brand recognized by fashion elites, appealing to a niche and discerning audience who appreciate its timeless design, artisanal craftsmanship, and ethical production.

Ejemplos de Copy

• •Effortless, redefined. Our new Verona Caftan, woven from the softest hand-spun Khadi cotton by our artisan partners in India. Its beauty lies in its imperfection—each thread telling a story of heritage and craft. Designed in our Brooklyn studio to be your perfect travel uniform. Tap to discover. #TwoNewYork #Handwoven #SlowFashion #TravelInspired #Caftan
• •The Art of Escape. Inspired by the drape of a traditional sari and the ease of Italian summers. Discover our collection of minimalist caftans and dresses, designed for the modern traveler.
• •The dress you'll reach for all season. Our Drop Waist Dress features a relaxed silhouette crafted from airy, hand-loomed cotton, celebrating the fabric's unique, imperfect texture. Designed in Brooklyn and ethically made in India, it's a piece that feels as good as it looks. Pair it with leather sandals for a day of exploring or dress it up for an evening out. One size, drapes beautifully.
• •For Your Next Escape: New Arrivals Inspired by the Cote D'Azur
• •Find your perfect summer silhouette. Two New York offers chic, minimalist caftans and dresses designed in Brooklyn and hand-woven in India. We celebrate the beauty of artisan fabrics and timeless design. Shop the collection of travel-inspired pieces that are made to last.