Brand Tone

friendly, genuine, customer-centric, warm, family-oriented, and knowledgeable with confidence.

Brand Values

• •Quality and Craftsmanship
• •Value for Money
• •Customer Satisfaction
• •Uniqueness
• •Family-Oriented

Best Practices

• •Emphasize the Family Story: Regularly incorporate the origin story of the brand being named after the owner's twins. This reinforces the friendly, family-oriented tone.
• •Use a Personal and Approachable Voice: Write copy as if you are having a friendly conversation. Use "we" and "you" to create a direct connection with the customer. Avoid overly formal or corporate language.
• •Highlight Customer Testimonials: Leverage the wealth of positive reviews in marketing materials. Sharing direct quotes from happy customers reinforces the brand's values of quality and excellent service.
• •Focus on Uniqueness and Craftsmanship: In product descriptions and ads, go beyond just listing features. Tell the story of the materials, the handcrafted nature of the furniture, and what makes each piece special.
• •Maintain a Helpful and Customer-Centric Approach: Ensure all communications, from social media posts to email newsletters, are helpful and focused on the customer's needs and desires. This aligns with the brand's reputation for excellent service.

Social Perception

Overwhelmingly positive; customers describe an amazing service and refer to the store as a 'hidden gem'. The owner is consistently praised for being friendly, helpful, and providing excellent customer service. Furniture is perceived as high-quality, unique, and well-priced, leading to a strong positive reputation.

Copy Examples

• •From Our Family to Yours: Unique Furniture That Tells a Story. At Two Little Angels, we believe a home is built with love and furnished with pieces that reflect your journey. Discover our handcrafted collection of solid wood furniture, each piece with its own character, just like your family.
• •Quality That Lasts, Prices You'll Love. Why choose between quality and affordability? We travel the world to bring you unique, handcrafted furniture made from the finest materials. Direct to you, no middleman, just beautiful furniture at incredible value.
• •Find the Perfect Piece That's Uniquely You. Tired of the same old furniture? Our Auckland showroom is a treasure trove of one-of-a-kind pieces, from Balinese-inspired designs to modern classics. Let us help you find the furniture that truly expresses your style.
• •The Hidden Gem of Auckland Furniture. Step into our showroom and discover why our customers call us their best-kept secret. With an eclectic mix of styles and a commitment to personal service, you'll find more than just furniture —you'll find inspiration.
• •Service That Makes You Smile, Furniture That Makes You Happy. We're more than just a furniture store; we're a family business dedicated to making our customers happy. Experience the Two Little Angels difference with our friendly service and a stunning collection of furniture for every room in your home.