Brand Tone

Serene, spiritual, and reverent, utilizing evocative and sensory language to connect to higher purpose, blending modern accessibility with traditional roots.

Brand Values

• •Purity and Quality
• •Spirituality and Devotion
• •Peace and Well-being
• •Family and Connection
• •Authenticity and Tradition

Best Practices

• •Lead with Emotion, Support with Function
• •Use the Language of Ritual
• •Focus on 'The Quiet Moment'
• •Tell Stories
• •Maintain a Serene and Clean Visual and Textual Presentation

Social Perception

Positive and aligned with its intended image, recognized as an award-winning brand, experiencing positive customer response, and successfully integrating into daily rituals through influencer and user-generated content, appealing to a broad demographic seeking personal peace and spiritual well-being.

Copy Examples

• •Find the Stillness Within. In the rush of daily life, your quiet moment is waiting. Let the grounding aroma of our Sandalwood incense settle the noise and guide you back to your center. This isn't just a fragrance; it's a ritual of peace. #TwoHands #RitualsThatHeal #PeacefulMoments
• •Purity in its Truest Form. Experience tradition, reimagined. Our Bambooless Dhoop Sticks offer a pure, clean burn, releasing a divine fragrance without the smoke. Perfect for your daily puja or a moment of quiet reflection. Elevate your spiritual practice with an aroma that is as pure as your devotion.
• •A fragrance of gratitude, just for you. We noticed you're a cherished part of the TwoHands family. As a thank you for making our fragrances a part of your home, we'd like to offer you early access to our new 'Adhbut' collection—inspired by the sacred air of India's ancient temples. Continue your soulful journey with us.
• •Let Your Prayers Rise. This festive season, fill your home with more than just light. Fill it with blessings, peace, and the soulful aroma of devotion. Our curated festive combos are here to make every ritual feel complete.
• •TwoHands Premium Incense - Free Shipping. Elevate your spiritual journey. Shop pure, natural Agarbatti, Dhoop & Sambrani. Create a peaceful home with divine fragrances. Order now.