Brand Tone

Amigable and Approachable, Humorous and Playful, Enthusiastic and Passionate, Bold and Confident

Brand Values

• •Fun and Enjoyment: Golf should be a lively and enjoyable experience.
• •Friendship and Camaraderie: The brand celebrates playing golf with friends.
• •Self-Expression and Individuality: Encouraging golfers to stand out with unique apparel.
• •Quality and Comfort: Providing high-quality, comfortable apparel that performs well.
• •Inclusivity: Appealing to golfers of all skill levels, emphasizing that looking good and having fun is key.

Best Practices

• •Embrace Humor and Playfulness: Don't be afraid to inject witty remarks, puns, or relatable golf humor into captions, product descriptions, and ads. Keep it light and fun.
• •Use an Enthusiastic and Friendly Voice: Write as if you're talking to a friend. Use contractions, exclamation points (sparingly), and an upbeat tone. Address the audience directly.
• •Highlight the "Friends" Aspect: Continuously weave in the theme of camaraderie, playing with friends, and the social joy of golf.
• •Be Bold and Confident (but not arrogant): Mirror the boldness of the designs in the copy. Be confident in the product's quality and uniqueness without sounding exclusive or overly boastful.
• •Stay Authentic to the Origin Story: Remind the audience that the brand was born from a genuine passion for golf and a desire to shake things up. This authenticity resonates with customers.

Social Perception

Positively Received, Associated with Fun and Modern Golf, Good Quality for the Price, Community-Oriented

Copy Examples

• •Headline: Stop Blending In. Start Standing Out. Body: Your golf game might be wild, your personality sure is. Why should your polo be boring? Two Friends Golf: For a game that’s as fun as your foursome. #TwoFriendsGolf #GolfShouldBeFun
• •Headline: Warning: May Cause Compliments. Body: Our polos aren't just ridiculously comfortable and performance-ready; they're certified head-turners. Get ready to tell everyone where you got it. Shop the new collection! #StandOut #GolfApparel
• •Headline: Fairways are for Friends. And Loud Polos. Body: Life’s too short for boring golf shirts. Grab your best buds, your new favorite TFG polo, and go make some memories (and maybe a few birdies). #GolfLife #CrazyLoudGolf
• •Headline: From Two Bored Friends to Your New Favorite Polo. Body: We started Two Friends Golf because we believe golf needed a injection of FUN. Our gear is designed to be as vibrant and unpredictable as your best (or worst) shots. Quality guaranteed, seriousness optional. #TwoFriendsStory #GolfFashion
• •Headline: Look Good, Feel Good, Play... Well, At Least Look Good. Body: Let's be honest, we can't all be scratch golfers. But we can all rock a polo that makes people smile. High-performance gear with personality. That's the TFG promise. #DressTheBest #GolfVibes