Brand Tone

Bold, Adventurous, Health-Conscious, Authentic, Friendly, Approachable, Confident, Passionate, Proudly Canadian

Brand Values

• •Health and Wellness
• •Quality and Craftsmanship
• •Natural Ingredients
• •Ethical and Sustainable Sourcing
• •Authenticity and Transparency
• •Boldness and Adventure
• •Canadian Identity
• •Convenience

Best Practices

• •Embrace "Ferocious" with Balance: Use bold, energetic language but temper it with the brand's friendly, Canadian kindness. The "ferocity" should be about passion and a zest for life, not aggression.
• •Prioritize Authenticity and Transparency: Always be clear about ingredients, especially the "zero refined sugar" and "natural ingredients" aspects. Avoid overly technical jargon but be honest about the craft.
• •Incorporate Nature and Adventure: Weave in imagery and language related to the outdoors, adventure, and being "fueled by nature." This reinforces the brand's adventurous spirit and Canadian heritage.
• •Maintain a Confident, Yet Approachable Voice: Speak with authority on coffee quality and health benefits, but keep the language accessible and inviting. Use a conversational style that feels like advice from a knowledgeable friend.
• •Be Playful and Clever (When Appropriate): Incorporate puns or clever wordplay related to bears, coffee, or nature (like "bare necessities" or "oatstanding") to add personality, but ensure it aligns with the overall message and doesn't feel forced.

Social Perception

Two Bears is perceived as a provider of tasty, healthier, and convenient coffee beverages, with a strong appeal to those looking for dairy-free and low-sugar options.

Copy Examples

• •Unleash your day. Our new Flash Brew is fiercely bold, naturally smooth, and ready for anything. Zero sugar, maximum attitude. #BeFerocious #TwoBearsCoffee
• •Creamy, dreamy, and daringly dairy-free. Sip the wild goodness of our Oat Milk Lattes. Crafted in Canada, savored everywhere. #FueledByNature #Oatstanding
• •Sweeten your moments, not your coffee. Two Bears delivers all the ferocious flavour you crave, with absolutely zero refined sugar. Taste the wild, not the sweet. #ZeroSugarBoldTaste
• •From bean to bold brew. We partner directly with farmers to bring you ferociously good coffee that’s ethically sourced and crafted with passion. Every sip makes a difference. #DirectTrade #CanadianCraft
• •Adventure fuel, simplified. Our ready-to-drink coffees are made for a life unleashed. Where will your Two Bears take you today? #BornToBeFerocious #ExploreCanada