Brand Tone

inspirational, faith-centered, uplifting, and communal

Brand Values

• •Faith & Spirituality
• •Inspiration & Encouragement
• •Handcrafted Quality & Purpose
• •Community & Sisterhood
• •Spreading God's Word

Best Practices

• •Anchor in Faith: Consistently weave in themes of faith, scripture, and Christian values authentically and respectfully. Language should reflect a deep understanding and appreciation of these principles.
• •Uplift and Encourage: Ensure the overall message is positive, hopeful, and encouraging. Use words that inspire and build up, avoiding judgmental or exclusive language.
• •Speak from the Heart (Like a "Spiritual Sister"): Maintain a warm, personal, and relatable voice, as if speaking to a friend or fellow believer. This aligns with the "spiritual sisters" origin story.
• •Focus on Purpose and Meaning: Highlight how the products are more than just items, but tools for expressing faith, finding inspiration, or sharing a message of hope.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual branding (images, colors, design) across all platforms for a unified brand experience.

Social Perception

positive. Customers praise the quality of the products, fast shipping, and the uplifting nature of the items. The products are seen as a way to express and share faith.

Copy Examples

• •Wear Your Worship: Introducing the 'Grace Unfailing' Tee. Wrap yourself in a reminder of His endless love. Our new 'Grace Unfailing' T-shirt is more than apparel; it's a testament to the hope that guides us. Crafted with soft, quality fabric for your everyday journey of faith.
• •Let your light shine. ✨ Our new 'Faithful Heart' necklace is delicately designed to keep His promises close to you. A perfect reminder of the path He has laid for you. #FaithFashion #ChristianJewelry #TwoAnointedHands
• •Warm Your Spirit: Cozy Faith-Inspired Arrivals for Fall. As the seasons change, let your faith be a constant source of warmth. Discover our new collection of hoodies and home decor, thoughtfully designed to bring comfort and inspiration into your home.
• •Sip & Reflect: The 'Pray More, Worry Less' Mug. Start your mornings with a warm drink and a powerful reminder. This beautifully crafted mug is designed to encourage moments of prayer and trust in His plan. A perfect gift for yourself or a loved one to inspire daily devotion.
• •Looking for meaningful gifts that uplift and inspire? 🙏 Two Anointed Hands offers handcrafted, Christian-themed apparel, jewelry, and home decor. Share the joy of faith with pieces that speak to the soul. Shop now and wear your heart on your sleeve! #ChristianGifts #FaithInspired #ShopSmall