Brand Tone

Approachable, reassuring, and value-oriented, with an undercurrent of affordable luxury.

Brand Values

• •Quality: They stress the use of high-quality ingredients and high perfume oil concentrations to ensure good, long-lasting scents.
• •Affordability/Value for Money: A central theme is providing luxury-inspired fragrances at prices accessible to a broader audience in Pakistan.
• •Authenticity (of Experience): While selling "impressions," they aim to provide an authentic fragrance experience comparable to original designer scents. They are clear that they create their own impressions and are not associated with designer brands.
• •Customer Satisfaction & Trust: Evidenced by their 21-day return policy, active customer support, and responsiveness to customer feedback. They aim for "100% customer satisfaction."
• •Accessibility: Making desirable fragrances available to those who might find original designer brands out of reach.

Best Practices

• •Prioritize Value, Emphasize Quality: Always balance the message of affordability with the assurance of high quality and longevity. Avoid language that sounds "cheap"; instead, focus on "smart luxury" or "accessible indulgence."
• •Build Trust Through Transparency: Be open about being "inspired impressions" rather than originals. Clearly state policies like returns and exchanges, and the benefits of your formulation (e.g., oil concentration). This honesty fosters trust and manages expectations.
• •Speak the Customer's Language (Relatable & Aspirational): Use language that resonates with the target audience in Pakistan. Acknowledge their desire for quality and good value. The tone should be friendly and approachable, yet convey the aspirational quality of smelling luxurious.
• •Show, Don't Just Tell (with User Content & Specifics): Incorporate customer testimonials and reviews into marketing copy where appropriate. Instead of just saying "long-lasting," mention "lasts 6-8 hours" as supported by reviews and brand claims. Be specific about the experience.
• •Maintain Confidence & Enthusiasm: The copy should reflect confidence in the product's quality and a genuine enthusiasm for fragrance. This positive energy is contagious and makes the brand more appealing. Reflect the passion seen in positive customer reviews.

Social Perception

Twisty Scents is generally perceived very positively by its customers and the online community in Pakistan that engages with fragrance dupes as a go-to brand for high-quality, long-lasting, and affordable perfume impressions, offering a genuine alternative to more expensive designer fragrances.

Copy Examples

• •Instagram Post (Image: Elegant flat lay of a Twisty Scents bottle with subtle luxury cues): "Indulge your senses without emptying your wallet. ✨ Experience the essence of luxury with Twisty Scents. Our masterfully crafted impressions offer captivating aromas and impressive longevity, because smelling incredible shouldn't be a splurge. Discover your new signature scent today. #TwistyScents #AffordableLuxury #Pakistan #PerfumeLover #ScentStory"
• •Facebook Ad (Carousel showing different perfume bottles): "Tired of choosing between quality and price? At Twisty Scents, you get both! We meticulously create inspired impressions of your favorite designer fragrances, using high-concentration oils for a scent that truly lasts. With our 21-day satisfaction guarantee, finding your perfect match is risk-free. Shop now and smell amazing, for less! 👉 [Link to Website] #TwistyScentsPK #FragranceForAll #QualityPerfumes #SmartLuxury #PakistanBeauty"
• •Website Banner Text: "Experience Designer Inspired Fragrances. Exceptional Quality. Unbelievable Prices. Lasting Impressions. That's the Twisty Scents promise. Explore our collection."
• •Email Marketing Subject Line: "Your Signature Scent Awaits (Without the Designer Price Tag!) 😉" Email Body Snippet: "At Twisty Scents, we believe everyone deserves to feel confident and luxurious. That's why we pour our passion into creating high-quality perfume impressions that capture the spirit of iconic fragrances. Long-lasting, beautifully packaged, and always budget-friendly. Discover the Twisty Scents difference..."
• •TikTok Video Script (Voiceover for an unboxing or application video): "You guys asked, so I'm spilling the tea on Twisty Scents! 🤫 These are seriously good designer-inspired perfumes made right here in Pakistan. The quality? Amazing! Longevity? It actually lasts! This one is [Scent Name], an impression of [Designer Scent], and it's spot on. If you want to smell expensive without the crazy price, you NEED to check them out. Link in bio! #TwistyScents #PerfumeDupe #PakistanMade #SmellGoodFeelGood #BudgetFriendlyLuxury"