Brand Tone

Fun and Playful, Trendy and Youthful, Approachable and Enthusiastic, Informative and Passionate (on blog/product details)

Brand Values

• •Innovation and Creativity
• •Quality
• •Customer Delight/Satisfaction
• •Accessibility
• •Fun and Enjoyment

Best Practices

• •Know Your Audience (Young & Trendy): Always write with Millennials and Gen Z in mind. Use contemporary language, emojis where appropriate (especially on social media), and reference current trends if they align with the brand. Keep it energetic and fresh.
• •Emphasize "Fun" and "Adventure": Inject words and phrases that evoke excitement, enjoyment, and new experiences. Use exclamation marks judiciously to convey enthusiasm. The core idea is that Twisty India is not just a drink, but an enjoyable experience.
• •Be Playful with "Twist": Leverage the brand name. Use puns or phrases that play on the word "twist" to reinforce brand identity and the unique, fun element of the products (e.g., "Add a twist to your day," "Your daily twist of happiness").
• •Maintain an Enthusiastic and Passionate Voice: Whether talking about a new product or the joy of bubble tea, the copy should sound genuinely excited and passionate about what Twisty India offers. This builds a connection with customers who share that enthusiasm.
• •Create a Tone of Voice Guide: Develop a simple internal guide with examples of "do's and don'ts" for brand language. This ensures anyone writing copy for Twisty India (social media, website, ads) understands and can replicate the desired fun, youthful, and enthusiastic tone consistently. Include preferred slang (if any) and words to avoid.

Social Perception

Positive for Novelty and Taste, Growing and Ambitious, Good Quality Ingredients, Youth-Oriented, Mixed on Sweetness/Service for some specific experiences

Copy Examples

• •Headline: Sip, Pop, Hooray! 🎉 Your daily dose of fun is brewing at Twisty India. Dive into a world of flavor that’ll make your taste buds dance! #TwistyIndia #BobaBliss #AdventureInACup
• •Instagram Post: Feeling the mid-week slump? Twist it around! 😉 Our DIY Bubble Tea Kits are here to turn your kitchen into the coolest boba station. Unleash your inner mixologist! ✨ #DIYBoba #TwistyAtHome #GetYourTwistOn
• •Product Description (for a new flavor): 🔥 NEW ALERT! 🔥 Get ready to be bowled over by our [New Flavor Name] Popping Boba! It’s like a party in your mouth, and everyone’s invited. Seriously, what are you waiting for? Try the twist! #NewFlavor #PoppingBobaParty #TwistyTreats
• •Facebook Ad: Why just drink, when you can TWIST? 😉 Twisty India brings the boba craze to your doorstep, packed with authentic flavors and a whole lotta fun. Order online now and let every sip be an adventure! 🇮🇳 #BubbleTeaIndia #TwistyDelivers #TasteTheFun
• •Website Banner: Welcome to the Boba Revolution, with an Indian heart! 🧡 Explore premium ingredients, exciting kits, and all the boba magic you need. Let's get this bubble party started! #TwistyIndia #BobaLove #PremiumIngredients