Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Inclusive and Positive, Informal and Relatable

Brand Values

• •Affordability
• •Uniqueness
• •Customer Engagement
• •Inclusivity & Body Positivity
• •Fun & Enjoyment
• •Family-Oriented (implied)

Best Practices

• •Embrace Exuberance (Authentically): Use enthusiastic language, emojis (where appropriate for the platform, like social media), and a generally upbeat tone. Think chatting with your best friend about a great find.
• •Keep it Conversational and Simple: Avoid overly formal language or complex jargon. Write as you would speak to your target customer – friendly, clear, and direct.
• •Highlight "Fun, Funky, Affordable": Regularly weave these core descriptors or synonyms into your copy to reinforce the brand's unique selling proposition.
• •Foster Community and Inclusivity: Use welcoming language. Directly address your audience ("you guys," "Tulip family"). Reinforce the "for EVERY BODY" message in subtle and overt ways.
• •Be Visually and Verbally Vibrant: Match your copy's energy with vibrant imagery and a playful voice. Ensure your calls to action are exciting and encourage interaction (e.g., "Don't miss out!", "Snag yours now!", "Join the fun!").

Social Perception

A go-to source for unique and affordable women's fashion. A brand that is current with trends but offers a "twisted" or distinctive take. Engaging and community-focused, particularly for those who participate in their live sales. A friendly and accessible small business, rather than a large, impersonal retailer. Trustworthy for its price point and the styles it offers. A place that promotes a positive self-image through its inclusive approach to fashion.

Copy Examples

• •✨ OMG, you guys! ✨ Get ready to OBSESS over our latest drop! 🌷 These new [Product Type, e.g., vibrant spring dresses] are pure FUN, totally FUNKY, and (you guessed it!) incredibly AFFORDABLE! 😉 Tap to shop or catch them on our Live tonight at 7 PM CST! #TwistedTulipBoutique #FunkyFashion #AffordableStyle #NewCollection #MustHave
• •🎉 Surprise! Your Closet Called... It Needs This Twisted Tulip Treat! (Sale Inside!) 🎉
• •Warning: May cause excessive compliments! This [Product Name, e.g., 'Feeling Groovy Floral Top'] isn't just a top; it's a whole mood. Perfect for adding a pop of 'funky fresh' to your everyday. Snag yours and let your style bloom! 🌷
• •(Image/video of a sneak peek of an item) Psst! 🤫 Something AMAZING is coming to tonight's Tulip Twirl Live! Trust us, you DON'T want to miss this. Set your reminders – 7 PM CST! So much fun, so many finds! ✨ #LiveSale #TwistedTulip #BoutiqueFinds #GetReady
• •Just a small, family-run boutique with a big love for making fashion fun, funky, and affordable for EVERY BODY! Thanks for being part of our amazing Twisted Tulip family. We love helping you find pieces that make you smile! 😊 #FamilyOwned #BodyPositiveFashion #TwistedTulipLove